Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
SAP Business Data Cloud
Score8.6 out of 10
N/A
SAP Business Data Cloud is a fully managed SaaS solution that unifies and governs all SAP data and seamlessly connects with third-party data—giving line-of-business leaders context to make even more impactful decisions.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
SAP Business Data Cloud is suited mainly for SAP data integration. We could able to easily consolidate the data from S4 and service cloud V2 system. SAP Business Data Cloud enables realtime data replications. We could able to leverage the AI core features. As my previous data warehousing skill is from SAP BW, I am missing some basic features comparing to BW. Master data manual maintenance, Time dependant masterdata, language independent text is also not straightforward.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Support for AI/ML use cases with SAP Data bricks and without the need to physically transfer the data from datasphere environment.
Provide near realtime data for analytics from S4C public cloud via data products which was the primary business problem that our customers were concerned with
Provides support to use the best of both the worlds like SAP and Databricks
New releases that support for the zero-copy delta share via SAP Business Data Cloud connect to other products like snowflake, google big query and other products in roadmap
Moving towards the lakehouse architecture or similar architecture from the former warehouse architecture to meet the increasing demand for the data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
In the new analytics world, BDC has been a game changer for SAP Analytics. Extending the SAP data for the usage in Databricks, snow flake, GCP has opened new doors for Analytics . Shift from traditional data warehousing to Business Data fabric adapting to the change in the analytics world is the need of the hour and Sap has managed to pulled it off with BDC
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
SAP Business Data Cloud offers robust capabilities that enable me to analyze data and extract valuable business insights. It creates a single source of truth with seamless SAP integrations that enable faster, more reliable reporting. It has freed my team from complex engineering efforts by simplifying data analytics, giving us more time to focus on generating insights.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SAP Business Data Cloud has been highly available and reliable for our day-to-day activities. We have experienced very few disruptions, and the platform generally performs consistently. The reason for not awarding a perfect score is that occasional maintenance activities or cloud service issues can occur, as is common with any enterprise SaaS platform. Overall, availability has met our business needs very well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
SAP Business Data Cloud provides solid overall performance, with pages and standard reports generally loading within an acceptable timeframe. The platform handles enterprise-scale data and analytics workloads effectively. While very large datasets, complex reports, or extensive integrations can occasionally impact response times, overall performance has been reliable and suitable for business operations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
support team is generally responsive and knowledgeable, and most issues are addressed within acceptable timelines. Documentation and standard guidance are helpful for common scenarios.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
It will be more effective. Higher Engagement and Focus. we can ask questions and get the clarity on the spot. Better Knowledge Retention. Stronger Collaboration and Networking. Overall it will be a rich Communication. Sensitive or complex topics are often easier to discuss in person. Informal discussions during breaks often lead to valuable knowledge sharing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
One of the best training session I attended and they covered most of the topics and answered all our questions. participants joined from different regions, infact they all had a different questions and it was different thoughts from all of then and helped to learn better. Though I was on travel, I could able yo attend the session.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
I have done implementation of models in traditional bw and Using BDC. The integration of BDC with S4 hana for creating sap data products is seamless and reduces lot of implementation effort. The intelligent app feature is BDC also eases the implementation effort. If i have to compare the previous world with new BDC, implementation effort is largely saved
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
With a S4 backend a lot of core functionality is made simpler - authorization, data types, currency conversion. In particular if the front end choice is SAP Analytics Cloud. The lack of a good connection from Power BI to the datasphere application (instead of the underlying HANA cloud) is a major drawback in that scenario.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I would rate the contract terms and pricing structure of SAP Business Data Cloud as 7 out of 10. The pricing model is generally aligned with enterprise-scale deployments and provides flexibility for organizations looking to consolidate data, analytics, and governance capabilities on a single platform. The contract terms are comprehensive, and SAP offers multiple licensing options to support different business requirements and growth scenarios.The primary reason for this rating is that the pricing and licensing structure can be complex to understand, particularly when estimating long-term costs as data volumes, users, and workloads increase. Greater transparency around consumption-based charges, usage forecasting, and future scaling costs would make planning easier. I would also prefer simpler licensing bundles and more predictable pricing tiers. Overall, the model supports enterprise needs well, but additional simplicity and clarity would improve the customer experience and make budgeting more straightforward.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SAP Business Data Cloud provides strong scalability for enterprise data management and analytics, supporting growth in data volumes, users, and business use cases. The platform's extensibility and integration capabilities make it adaptable across departments and sites. The reason I did not rate it higher is that large-scale deployments may require additional effort around governance, integration, and advanced customization to fully realize enterprise-wide adoption
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The professional services team demonstrated strong technical expertise and a solid understanding of data integration, analytics, governance, and cloud architecture. They provided valuable guidance during planning, implementation, and configuration phases, helping accelerate deployment and reduce potential risks. Their recommendations aligned well with best practices and supported a smooth transition to the platform.The reason I did not assign a higher rating is that some specialized requirements required additional consultation cycles and coordination between different teams, which occasionally extended timelines. In certain cases, deeper industry-specific examples or more tailored implementation guidance would have been beneficial. Despite these challenges, the team remained responsive, collaborative, and focused on achieving business outcomes. Overall, the professional services engagement added significant value and helped maximize the benefits of the SAP Business Data Cloud investment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
