Great Eloqua Perspective and Use Experience
September 17, 2019
Great Eloqua Perspective and Use Experience
Score 9 out of 10
Overall Satisfaction with Oracle Eloqua
Our instance of Eloqua is used in our Marketing Operations department for purposes of launching campaigns, programs and automating marketing processes. We are very advanced with our use of data with Eloqua since our industry is a bit different than the standard B2B use cases. It helps us produce and launch high touch campaigns faster and with really advanced segmentation and data logic. It also helps give us a more holistic 360 view of our members behavior, interests and marketing efforts. It also allows us to build on-going programs that helops us to keep the pressure on the market and get our brand visible. We use the reporting and integrations piece with SFDC (which is not our CRM) but helps us close the loop more visually.
- Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
- Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
- Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
- Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Eloqua is very scalable with its campaign, web and program functionality, including its ability to integrate with other large software like Adobe, Salesforce, Twilio, etc. Eloqua allows the ability to get more advanced and build ontop of its existing functionality.
- Eloqua has had a very positive impact on our ROI and ability to build very complex programs. We have been nomitnated for the past 4 years as a Markie finalist and have won a Markie ourselves.
- Eloqua has a great pulse on the marketing trends and future developments to help keep it's software competitive.
Yes - Eloqua User Group in Utah - I actually do not get much value out of these as they are geared more for newcomers or those still learning. For advanced users that are more technical, it isn't much help.
Eloqua is great for mid-large sized organizations that are very technically savvy and understand automation. Eloqua has a lot of functionality that is untapped or used to its full potential. It has a lot of opportunities to optimize current campaigns and programs. For us, it's not well suited for the financial/banking industry. There is not householding type logic since email is the unique key and households can use the same email address more than once, but we don't necessarily want to see the secondary members.