Likelihood to Recommend Moat is well suited to implement into digital placements that are being served through third-party ad servers (
Campaign Manager , Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
Read full review Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process,
Sprinklr is too robust and costly for that.
Read full review Pros Breaks down how well each creative has done in a campaign. Allows us to see the progress of a campaign through its time live. Can easily be organized to pull the data you're looking for. Can export into an excel doc to then dig deeper and format and look at data outside of Moat. Read full review Great personal attention from our account executive. They tried their best to coach and onboarding. Sprinklr is really user friendly. The navigation is intuitive and simple to learn. Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there. Read full review Cons I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming. You have to manually wrap video tags with the MOAT pixel which can be a tedious process. Video and display are in separate interfaces so you have to export separately and then consolidate into one report. Read full review It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn! Read full review Support Rating We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Read full review Alternatives Considered Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
Read full review We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if
Brandwatch is LEGO Duplo, then
Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from
Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple
Google Data Studio dashboard.
Robert Lange Head of Paid Media & Social Media Consultant, Strategist
Read full review Return on Investment It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs. Measuring view ability ensures that clients media dollars are being viewed by the targeted audience. Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc. Read full review Time saved on reporting: no need to request any reports from social media agencies anymore Time saved on optimisations thanks to AI optimisations available on the platform Increased team collaboration: local users have visibility on the best performing content across all the markets Read full review ScreenShots