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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Robly

    Score9.4 out of 10
    N/ARobly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.

    $19

    per month

    Pricing
    OrttoRobly
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Robly
    $19
    per month
    Offerings
    Pricing Offerings
    OrttoRobly
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.—
    More Pricing Information
    Community Pulse
    OrttoRobly
    Considered Both Products
    Ortto
    No answer on this topic
    Robly
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    OrttoRobly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Robly
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    Robly
    8.1
    44 Ratings
    1% above category average
    WYSIWYG email editor8.911 Ratings7.836 Ratings
    Dynamic content8.98 Ratings8.132 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings8.325 Ratings
    Mobile optimization8.910 Ratings8.038 Ratings
    Email deliverability reporting9.911 Ratings9.543 Ratings
    List management8.911 Ratings7.244 Ratings
    Triggered drip sequences8.911 Ratings7.523 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Robly
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    Robly
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Robly
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    Robly
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Robly
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    Robly
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Robly
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    Robly
    9.4
    42 Ratings
    21% above category average
    Dashboards8.912 Ratings00 Ratings
    Standard reports8.912 Ratings9.442 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Robly
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    Robly
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Best Alternatives
    OrttoRobly
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoRobly
    Likelihood to Recommend
    8.9
    (12 ratings)
    9.0
    (44 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    OrttoRobly
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Robly
    I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Robly
    • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
    • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
    • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
    • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
    • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Robly
    • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
    • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
    Incentivized
    Read full review
    Likelihood to Renew
    Ortto
    No answers on this topic
    Robly
    Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
    Read full review
    Usability
    Ortto
    No answers on this topic
    Robly
    Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
    Incentivized
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    Robly
    We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
    Read full review
    Implementation Rating
    Ortto
    No answers on this topic
    Robly
    We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Robly
    Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Robly
    • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
    • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.