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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Trello

    Score8.2 out of 10
    N/ATrello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.

    $6

    per month per user

    Pricing
    OrttoTrello
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Standard
    $6
    per month per user
    Premium
    $12.50
    per month per user
    Enterprise
    $17.50
    per month per user
    Free
    Forever Free
    Offerings
    Pricing Offerings
    OrttoTrello
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.A discount is offered for annual billing and for larger numbers of users.
    More Pricing Information
    Community Pulse
    OrttoTrello
    Considered Both Products
    Ortto
    No answer on this topic
    Atlassian
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    104 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    63 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    83 Answers
    Features
    OrttoTrello
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Trello
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    Trello
    -
    Ratings
    WYSIWYG email editor8.911 Ratings00 Ratings
    Dynamic content8.98 Ratings00 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings00 Ratings
    Mobile optimization8.910 Ratings00 Ratings
    Email deliverability reporting9.911 Ratings00 Ratings
    List management8.911 Ratings00 Ratings
    Triggered drip sequences8.911 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Trello
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    Trello
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Trello
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    Trello
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Trello
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    Trello
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Trello
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    Trello
    -
    Ratings
    Dashboards8.912 Ratings00 Ratings
    Standard reports8.912 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Trello
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    Trello
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Ortto and Trello
    Feature
    Ortto
    -
    Ratings
    Trello
    8.4
    223 Ratings
    9% above category average
    Task Management00 Ratings9.5223 Ratings
    Resource Management00 Ratings9.2186 Ratings
    Gantt Charts00 Ratings7.374 Ratings
    Scheduling00 Ratings8.8169 Ratings
    Workflow Automation00 Ratings8.1143 Ratings
    Team Collaboration00 Ratings8.8219 Ratings
    Support for Agile Methodology00 Ratings8.9148 Ratings
    Support for Waterfall Methodology00 Ratings7.8116 Ratings
    Document Management00 Ratings8.2160 Ratings
    Email integration00 Ratings7.4147 Ratings
    Mobile Access00 Ratings9.2193 Ratings
    Timesheet Tracking00 Ratings8.989 Ratings
    Change request and Case Management00 Ratings8.6103 Ratings
    Budget and Expense Management00 Ratings7.374 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Ortto and Trello
    Feature
    Ortto
    -
    Ratings
    Trello
    6.6
    73 Ratings
    15% below category average
    Quotes/estimates00 Ratings7.250 Ratings
    Invoicing00 Ratings6.643 Ratings
    Project & financial reporting00 Ratings6.859 Ratings
    Integration with accounting software00 Ratings5.845 Ratings
    Best Alternatives
    OrttoTrello
    Small Businesses
    Vbout
    Score9.9 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoTrello
    Likelihood to Recommend
    8.9
    (12 ratings)
    9.3
    (223 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (6 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (61 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (81 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    OrttoTrello
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Atlassian
    For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Atlassian
    • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
    • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
    • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Atlassian
    • I use colour coding a lot so I would like a wider range of colour options.
    • Also as a visual thinker I would like to be able to easily add images to cards.
    • I would like to be able to attach a wider range of file formats to cards.
    Incentivized
    Read full review
    Likelihood to Renew
    Ortto
    No answers on this topic
    Atlassian
    I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
    Incentivized
    Read full review
    Usability
    Ortto
    No answers on this topic
    Atlassian
    Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
    Incentivized
    Read full review
    Reliability and Availability
    Ortto
    No answers on this topic
    Atlassian
    yes always support available when I need it!
    Read full review
    Performance
    Ortto
    No answers on this topic
    Atlassian
    Never experienced issues with the above!
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    Atlassian
    I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
    Incentivized
    Read full review
    In-Person Training
    Ortto
    No answers on this topic
    Atlassian
    It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
    Read full review
    Implementation Rating
    Ortto
    No answers on this topic
    Atlassian
    For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
    Incentivized
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Atlassian
    Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
    Incentivized
    Read full review
    Scalability
    Ortto
    No answers on this topic
    Atlassian
    Feels like anyone across the org (no matter their location) can use the tool easily!
    Read full review
    Professional Services
    Ortto
    No answers on this topic
    Atlassian
    Not sure if we use those
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Atlassian
    • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
    • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
    • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.