What users are saying about
35 Ratings
11 Ratings
35 Ratings
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Score 1.1 out of 100
11 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Spokal ranks higher in 3 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing

Email & Online Marketing

1.7

OutboundEngine

17%
9.2

Spokal

92%
Spokal ranks higher in 9/9 features

Mobile optimization

1.6
16%
23 Ratings
10.0
100%
1 Rating

Email deliverability reporting

1.9
19%
33 Ratings
8.0
80%
2 Ratings

List management

1.5
15%
20 Ratings
9.0
90%
1 Rating

WYSIWYG email editor

N/A
0 Ratings
9.0
90%
2 Ratings

Dynamic content

N/A
0 Ratings
10.0
100%
2 Ratings

Ability to test dynamic content

N/A
0 Ratings
8.0
80%
2 Ratings

Landing pages

N/A
0 Ratings
10.0
100%
1 Rating

A/B testing

N/A
0 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

N/A
0 Ratings
10.0
100%
1 Rating

Lead Management

2.2

OutboundEngine

22%
9.5

Spokal

95%
Spokal ranks higher in 4/4 features

Automated sales alerts and tasks

2.2
22%
19 Ratings
8.0
80%
1 Rating

Lead nurturing

N/A
0 Ratings
10.0
100%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
10.0
100%
1 Rating

Data quality management

N/A
0 Ratings
10.0
100%
2 Ratings

Social Media Marketing

1.5

OutboundEngine

15%
9.0

Spokal

90%
Spokal ranks higher in 2/2 features

Social sharing and campaigns

1.5
15%
23 Ratings
9.0
90%
3 Ratings

Social profile integration

N/A
0 Ratings
9.0
90%
3 Ratings

Campaign Management

OutboundEngine

Feature Set Not Supported
N/A
9.0

Spokal

90%
Spokal ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
10.0
100%
2 Ratings

Event/webinar marketing

N/A
0 Ratings
8.0
80%
1 Rating

Reporting & Analytics

OutboundEngine

Feature Set Not Supported
N/A
9.3

Spokal

93%
Spokal ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
10.0
100%
3 Ratings

Standard reports

N/A
0 Ratings
10.0
100%
2 Ratings

Custom reports

N/A
0 Ratings
8.0
80%
1 Rating

Platform & Infrastructure

OutboundEngine

Feature Set Not Supported
N/A
9.3

Spokal

93%
Spokal ranks higher in 6/6 features

API

N/A
0 Ratings
9.0
90%
1 Rating

Role-based workflow & approvals

N/A
0 Ratings
10.0
100%
1 Rating

Customizability

N/A
0 Ratings
10.0
100%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
9.0
90%
1 Rating

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • OutboundEngine is rated higher in 1 area: Usability
  • Spokal is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Likelihood to Recommend

1.1

OutboundEngine

11%
33 Ratings
9.0

Spokal

90%
8 Ratings

Likelihood to Renew

1.0

OutboundEngine

10%
1 Rating
9.3

Spokal

93%
6 Ratings

Usability

9.0

OutboundEngine

90%
3 Ratings
8.2

Spokal

82%
1 Rating

Performance

OutboundEngine

N/A
0 Ratings
9.1

Spokal

91%
2 Ratings

Support Rating

1.7

OutboundEngine

17%
34 Ratings
9.3

Spokal

93%
6 Ratings

Likelihood to Recommend

Elm Street Technology

OutboundEngine is very well suited for smaller businesses that are moldable and are just getting off the ground. For these businesses, they often have a smaller employee base and are more in need of organization and marketing help. OutboundEngine definitely took a lot off my plate on the marketing, social media, and communication side of things and prevented me from needing to bring on extra help, which would have ended up costing me more in the long run
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Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros

Elm Street Technology

  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Spokal

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons

Elm Street Technology

  • Original content
  • Or at least scrub off advertisements and other names
  • Don’t be sneaky and grab the one more payment after a contractual obligation is fulfilled..saying you need a 5-day cancellation (when I didn’t cancel I fulfilled my entire year of $160 a month)
  • Be more professional when end of contract . They had me chase them around for days…
  • Check in
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Spokal

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Read full review

Pricing Details

OutboundEngine

Starting Price

$199 per user

Editions & Modules

OutboundEngine editions and modules pricing
EditionModules
Essential$1991
Value$2992
Premium4993

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required $99

Additional Details

More information is available on the vendor's website.

Spokal

Starting Price

$49 per month

Editions & Modules

Spokal editions and modules pricing
EditionModules
Starter$491
Essentials$992
Team$1693

Footnotes

  1. per month (1 user)
  2. per month (3 users)
  3. per month (5 users)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Elm Street Technology

The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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Spokal

Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Read full review

Usability

Elm Street Technology

Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Spokal

Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating

Elm Street Technology

The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Spokal

They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Alternatives Considered

Elm Street Technology

Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. That means a lot.
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Spokal

I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment

Elm Street Technology

  • Saved time for me and helped me meet marketing targets without having to bring on another person. This would have been costly and time-consuming.
  • Clients are actually interested in the content, and the content is informative. It helps them better understand what my business is doing and why it's important.
Read full review

Spokal

  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
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Screenshots

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