Likelihood to Recommend Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Read full review Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Read full review Pros Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through. Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at. Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers. Read full review Product Insight — Being able to add in our products so we can have positive and negative insights. Community Insights — We were able to watch out community and see what they were talking about. Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet. Read full review Cons A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site. The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical. Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly. Read full review Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated. Read full review Likelihood to Renew As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Read full review Usability The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles Senior Vice President, Digital & Chief Digital Officer
Read full review Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Read full review Support Rating I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Read full review We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Read full review Alternatives Considered Parse.ly does pretty well compared to
Chartbeat , particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But
Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Read full review Return on Investment Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though. Read full review It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it. Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done. User friendly UI has made it easy to operate and increase productivity. Read full review ScreenShots