Pendo.io vs. Salesforce Data 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pendo.io
Score 8.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
Pendo.ioSalesforce Data 360
Editions & Modules
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
Pendo.ioSalesforce Data 360
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Pendo.ioSalesforce Data 360
Features
Pendo.ioSalesforce Data 360
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Pendo.io
-
Ratings
Salesforce Data 360
7.8
9 Ratings
5% below category average
Connect to traditional data sources00 Ratings7.99 Ratings
Connecto to Big Data and NoSQL00 Ratings7.66 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Pendo.io
-
Ratings
Salesforce Data 360
7.7
10 Ratings
5% below category average
Simple transformations00 Ratings8.510 Ratings
Complex transformations00 Ratings7.010 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Pendo.io
-
Ratings
Salesforce Data 360
7.8
10 Ratings
0% below category average
Data model creation00 Ratings8.210 Ratings
Metadata management00 Ratings7.99 Ratings
Business rules and workflow00 Ratings7.910 Ratings
Collaboration00 Ratings7.610 Ratings
Testing and debugging00 Ratings7.410 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Pendo.io
-
Ratings
Salesforce Data 360
6.9
10 Ratings
14% below category average
Integration with data quality tools00 Ratings7.410 Ratings
Integration with MDM tools00 Ratings6.48 Ratings
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Pendo.ioSalesforce Data 360
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User Ratings
Pendo.ioSalesforce Data 360
Likelihood to Recommend
8.5
(130 ratings)
8.3
(4 ratings)
Likelihood to Renew
8.2
(6 ratings)
6.0
(1 ratings)
Usability
7.8
(43 ratings)
8.0
(4 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(5 ratings)
-
(0 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Pendo.ioSalesforce Data 360
Likelihood to Recommend
Pendo.io
Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
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Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
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Pros
Pendo.io
  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section
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Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
Read full review
Cons
Pendo.io
  • Dashboard is sometimes very slow to load
  • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
  • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
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Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
Read full review
Likelihood to Renew
Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Salesforce
No answers on this topic
Usability
Pendo.io
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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Reliability and Availability
Pendo.io
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
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Salesforce
No answers on this topic
Performance
Pendo.io
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
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Salesforce
No answers on this topic
Support Rating
Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Salesforce
No answers on this topic
Online Training
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Salesforce
No answers on this topic
Implementation Rating
Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Salesforce
No answers on this topic
Alternatives Considered
Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
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Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
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Scalability
Pendo.io
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
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Salesforce
No answers on this topic
Return on Investment
Pendo.io
  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
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Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
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ScreenShots