Get Visual and Powerful User Tracking with Pendo
November 28, 2017
Get Visual and Powerful User Tracking with Pendo
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Pendo.io
Pendo is used to understand user behaviors, flows through the application, and other attributes like browser and retention. It offers a highly visible way to understand if users are navigating the app as expected, and reaching the right pages and events in the process. Highly-visible account and page segmentation make it easy to really identify gaps and trends.
Pros
- Account and page segmentation with color and tag grouping.
- User behavior and attribute tracking.
- NPS, user flow maps, and grouped page reports.
Cons
- Easier site integration and setup.
- Mobile experience.
- Deeper support for single page apps.
- Visibility into feature and page adoption.
- See user dropoff and roadblocks.
- Use metrics for account-based marketing.
Pendo is more visual and offers better native user tracking, without the need to be a data scientist or master the tool. It plugs into your existing software and lets you overlay surveys, NPS, click, page, or even flow tracking with any developer interaction. Like others, Pendo can be deployed with Segment to reduce installation complexity.
Using Pendo.io
50 - Product, executive, Customer Success
1 - General product roles, development
- Understand feature uptake
- Find user behavior funnels
- Document gaps and dead ends
- Associate page behaviors with accounts to drive upsells/renewals
- See specific page groups at a glance
- Identify key browsers and user behaviors at scale
- Deeper account based marketing
- Better understand long-term feature adoption goals
- Address and harden gaps or weak areas
Evaluating Pendo.io and Competitors
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Third-party Reviews
A highly-visual analytics tool (versus one more rooted in raw data)
We would implement more criteria around visual support and installation steps. Our criteria would need to include more support for how the product is actually installed and used, its applicability to single page applications, and its support for native workflows. While many of these were supported out of the box, it was important to know during the sales process.
Pendo.io Implementation
- Implemented in-house
Change management was minimal - This kind of tool can offer a painless, impactful way to channel information across an organization.
- Mobile support
- Installation through Segment
- Tracking unique pages in a complex app
Pendo.io Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - We do not have utilization constant or high enough to suggest this kind of investment.
Pendo's mobile support is emerging, and sales/support have kept us abreast of support every step of the way. The ongoing dialog has helped us plan our investment and next steps every time.
Using Pendo.io
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Tracking user progress through defined pages
- Tracking URL visits/pages
- User device and browser traits
- Mobile
- Comprehensive flow diagrams
- Anything with complex workflows
Comments
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