TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A

    X Premium Business

    Score8 out of 10
    N/AX Premium Business (formerly Verified Organizations) is the enterprise-tier infrastructure for the X platform, designed to centralize brand authority, account security, and high-velocity content distribution for commercial and governmental entities.

    $200

    per month

    Pricing
    Percolate, now part of SeismicX Premium Business
    Editions & Modules
    No answers on this topic
    Basic
    $200
    per month
    Full Access
    $1000
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Percolate, now part of SeismicX Premium Business
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Percolate, now part of SeismicX Premium Business
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Percolate, now part of SeismicX Premium Business
    Content Creation
    Comparison of Content Creation features of Percolate, now part of Seismic and X Premium Business
    Feature
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    X Premium Business
    -
    Ratings
    Ideation7.011 Ratings00 Ratings
    Approval workflows9.013 Ratings00 Ratings
    Content collaboration9.011 Ratings00 Ratings
    Content calendar8.013 Ratings00 Ratings
    Network for content licensing/production9.34 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Percolate, now part of Seismic and X Premium Business
    Feature
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    X Premium Business
    -
    Ratings
    Content hub8.012 Ratings00 Ratings
    Content distribution8.012 Ratings00 Ratings
    Content promotion7.010 Ratings00 Ratings
    Content automation8.012 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic and X Premium Business
    Feature
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    X Premium Business
    -
    Ratings
    Closed-loop tracking and reporting7.011 Ratings00 Ratings
    Content performance analytics7.013 Ratings00 Ratings
    Campaign optimization dashboard8.03 Ratings00 Ratings
    Best Alternatives
    Percolate, now part of SeismicX Premium Business
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Percolate, now part of SeismicX Premium Business
    Likelihood to Recommend
    9.0
    (14 ratings)
    8.0
    (33 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    7.1
    (16 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (6 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Percolate, now part of SeismicX Premium Business
    Likelihood to Recommend
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    SpaceX
    TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
    Read full review
    Pros
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    SpaceX
    • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
    • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    SpaceX
    • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
    • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
    • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    SpaceX
    As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
    Read full review
    Usability
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    SpaceX
    It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    SpaceX
    TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    SpaceX
    Besides posting multiple times when stuck in a loop not other real issues.
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    SpaceX
    I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    SpaceX
    Easy download and launch of application.
    Read full review
    Alternatives Considered
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    SpaceX
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    SpaceX
    • Positive: User-friendly and therefore easy to teach new members.
    • Positive: Easy team management (when there are multiple users/managers for one channel).
    • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
    Incentivized
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar