Phrazor vs. Cyfe, by Traject

Phrazor is well suited for use in larger companies, especially those that operate globally and need to get region-specific or country-specific data and reports. I found Phrazor to be less appropriate for use in smaller companies (especially non-profit organizations) that may not benefit from extensive reporting. Non-profit organizations don't necessarily have projected sales growth and inventory costs.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Custom reporting.
• Report templates.
• Unique data not found elsewhere.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• More training videos for beginners.
• Customizable report printing layouts.
• Additional reporting measures.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Our company experienced some difficulty during implementation trying to get data imported and uploaded. We reached out to support and received much-needed assistance, and we were able to move forward with data importation. Several of our users, including myself, experienced some difficulty in understanding the system, so it took some time to use it fully. For a first-time user, there were almost too many filters and options to choose from.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Great! Anytime I needed assistance and reached out to support, I received amazing help, and everyone was always very nice. The reason I did not rate support a ten is that often the hold time was quite long. When you are in a time crunch and need data immediately, it is frustrating not to get immediate support.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

I enjoyed using Phrazor better; however, as a new user, I was a bit frustrated getting started. Microsoft Power BI had more videos available online than I found. Phrazor had more adaptability and customization for our company, which overall made it a better fit over competitive products. My coworkers and I demoed Sisense, and we chose not to purchase it due to it not being a good fit.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Great tool for creating annual budgets.
• Reports and graphs that can be included in annual report - saved on marketing costs.
• Able to import from excel which is a cost-saving tool for our company.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations