Pipedrive vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pipedrive
Score 8.3 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Velocify by ICE Mortgage Technology
Score 6.7 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
PipedriveVelocify by ICE Mortgage Technology
Editions & Modules
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
No answers on this topic
Offerings
Pricing Offerings
PipedriveVelocify by ICE Mortgage Technology
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
PipedriveVelocify by ICE Mortgage Technology
Features
PipedriveVelocify by ICE Mortgage Technology
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Pipedrive
7.9
68 Ratings
1% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Customer data management / contact management8.624 Ratings00 Ratings
Workflow management7.621 Ratings00 Ratings
Territory management6.514 Ratings00 Ratings
Opportunity management8.365 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.764 Ratings00 Ratings
Contract management8.217 Ratings00 Ratings
Quote & order management7.214 Ratings00 Ratings
Interaction tracking8.521 Ratings00 Ratings
Channel / partner relationship management7.116 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Pipedrive
2.9
7 Ratings
90% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Case management4.76 Ratings00 Ratings
Call center management1.15 Ratings00 Ratings
Help desk management3.16 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Pipedrive
7.5
49 Ratings
4% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Lead management7.449 Ratings00 Ratings
Email marketing7.513 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Pipedrive
6.7
67 Ratings
14% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Task management7.964 Ratings00 Ratings
Billing and invoicing management4.15 Ratings00 Ratings
Reporting8.163 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Pipedrive
7.7
68 Ratings
0% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Forecasting7.619 Ratings00 Ratings
Pipeline visualization8.268 Ratings00 Ratings
Customizable reports7.516 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Pipedrive
6.3
64 Ratings
20% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Custom fields8.464 Ratings00 Ratings
Custom objects8.354 Ratings00 Ratings
Scripting environment1.04 Ratings00 Ratings
API for custom integration7.646 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Pipedrive
6.7
62 Ratings
23% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Single sign-on capability6.112 Ratings00 Ratings
Role-based user permissions7.260 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Pipedrive
1.1
5 Ratings
149% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Social data1.15 Ratings00 Ratings
Social engagement1.15 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Pipedrive
3.6
7 Ratings
70% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Marketing automation3.67 Ratings00 Ratings
Compensation management3.54 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Pipedrive
8.2
61 Ratings
8% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Mobile access8.261 Ratings00 Ratings
Best Alternatives
PipedriveVelocify by ICE Mortgage Technology
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesflare
Salesflare
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Dialpad Sell
Dialpad Sell
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PipedriveVelocify by ICE Mortgage Technology
Likelihood to Recommend
7.9
(72 ratings)
10.0
(11 ratings)
Likelihood to Renew
8.0
(3 ratings)
5.1
(5 ratings)
Usability
9.0
(25 ratings)
10.0
(1 ratings)
Availability
8.2
(1 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.5
(15 ratings)
10.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PipedriveVelocify by ICE Mortgage Technology
Likelihood to Recommend
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
Read full review
Pros
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Usability
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
Pipedrive Inc.
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is always up!!
Read full review
Performance
Pipedrive Inc.
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If the system is set up correctly it will be a game changer for your organization.
Read full review
Support Rating
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
Pipedrive Inc.
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
Read full review
Online Training
Pipedrive Inc.
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Velocify offers online training via videos and written descriptions of implementation procedures.
Read full review
Implementation Rating
Pipedrive Inc.
Experiment is the only way to start
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
Read full review
Alternatives Considered
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
Pipedrive Inc.
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is fully scaleable both vertically and horizontally across the enterprise.
Read full review
Return on Investment
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
Read full review
ScreenShots

Pipedrive Screenshots

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