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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Postmark

    Score7.7 out of 10
    N/APostmark is a fast, reliable email delivery service designed for transactional emails. It ensures high deliverability, scalability, and real-time email tracking, providing developers with the tools to send critical notifications securely and efficiently.

    $15

    per month

    Twilio SendGrid

    Score6.9 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    PostmarkTwilio SendGrid
    Editions & Modules
    Basic (10,000 Emails per Month)
    $15.00
    per month
    Pro (50,000 Emails per Month)
    $60.50
    per month
    Platform (120,000 Emails per Month)
    $138.00
    per month
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    PostmarkTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PostmarkTwilio SendGrid
    Considered Both Products
    ActiveCampaign
    Chose Postmark
    In my opinion, sendgrid is complete garbage compared to Postmark, it's not even a comparison. I had issues with emails being sent to spam using sendgrid IPs. The dashboard is inferior, the setup is fairly comparable in difficulty, and ongoing visibility is inferior.
    Incentivized
    Chose Postmark
    We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability …
    Incentivized
    Twilio
    Chose Twilio SendGrid
    My company had been using Postmark which was cheap but extremely limited. It was great for transactional email but not marketing. We also used ActiveCampaign for marketing emails but our list size made using that tool too expensive. We thought we were getting the best of both …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    70%
    Implementation went as expected
    14 Answers
    Features
    PostmarkTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Postmark and Twilio SendGrid
    Feature
    Postmark
    -
    Ratings
    Twilio SendGrid
    6.7
    50 Ratings
    18% below category average
    WYSIWYG email editor00 Ratings9.437 Ratings
    Dynamic content00 Ratings6.640 Ratings
    Ability to test dynamic content00 Ratings4.238 Ratings
    Landing pages00 Ratings8.024 Ratings
    A/B testing00 Ratings9.430 Ratings
    Mobile optimization00 Ratings9.038 Ratings
    Email deliverability reporting00 Ratings4.750 Ratings
    List management00 Ratings4.444 Ratings
    Triggered drip sequences00 Ratings4.424 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Postmark and Twilio SendGrid
    Feature
    Postmark
    -
    Ratings
    Twilio SendGrid
    5.9
    50 Ratings
    25% below category average
    Dashboards00 Ratings4.448 Ratings
    Standard reports00 Ratings4.848 Ratings
    Custom reports00 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Postmark and Twilio SendGrid
    Feature
    Postmark
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings7.911 Ratings
    Link Tracking00 Ratings7.512 Ratings
    Image Validation00 Ratings8.19 Ratings
    Inbox Display00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings9.112 Ratings
    Spelling and Grammar Check00 Ratings8.09 Ratings
    Spam Testing00 Ratings8.011 Ratings
    Email Previews00 Ratings9.212 Ratings
    Best Alternatives
    PostmarkTwilio SendGrid
    Small Businesses
    Sinch Mailgun
    Score9.1 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Amazon SES
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PostmarkTwilio SendGrid
    Likelihood to Recommend
    10.0
    (10 ratings)
    4.4
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    4.7
    (8 ratings)
    Support Rating
    9.4
    (3 ratings)
    3.0
    (9 ratings)
    User Testimonials
    PostmarkTwilio SendGrid
    Likelihood to Recommend
    ActiveCampaign
    If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    ActiveCampaign
    • Great, helpful customer support (rarely needed)
    • Reliable product
    • Well thought out interface, easy setup
    • Great ongoing visibility into status of emails sent through Postmark
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    ActiveCampaign
    Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    ActiveCampaign
    We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
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