Publer vs. Simply Measured (discontinued)

Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?

Incentivized

• Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
• Spintax - putting content on autorepeat with auto-generated unique captions!
• I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
• Easy access to past content for quick reusing and repurposing
• Feedback - I love that I can always suggest new features, and they're always working on improving!

Incentivized

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
• Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.

• While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
• Not a super user friendly interface. I found it to be a bit clunky and dated looking.
• While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.

Incentivized

I love the tool, is simple and useful

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

It's a great too, one of the best I've used, but there's room for improvement with small, nagging issues. I'm able to do nearly everything I want to accomplish with my social media accounts, but there are a couple of workarounds I need to implement myself to get it to do exactly what I want.

Incentivized

The interface is very simple and organized around the core elements of the platform : the reports.

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

Very good implementation.

Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even customizing for each platform.

Incentivized

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.

Incentivized

I just used the web integration

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized

• Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
• Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?