TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ReachMail

    Score9.9 out of 10
    N/AReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

    $9

    per month

    Twilio

    Score7.7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    ReachMailTwilio
    Editions & Modules
    Basic
    $9.00
    per month
    Prro
    $29.00
    per month
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    ReachMailTwilio
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    ReachMailTwilio
    Considered Both Products
    ReachMail, Inc
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    56 Answers
    Features
    ReachMailTwilio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ReachMail and Twilio
    Feature
    ReachMail
    9.2
    9 Ratings
    13% above category average
    Twilio
    -
    Ratings
    WYSIWYG email editor9.07 Ratings00 Ratings
    Dynamic content10.06 Ratings00 Ratings
    Ability to test dynamic content10.06 Ratings00 Ratings
    Landing pages5.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization9.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.09 Ratings00 Ratings
    Triggered drip sequences10.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ReachMail and Twilio
    Feature
    ReachMail
    9.7
    9 Ratings
    24% above category average
    Twilio
    -
    Ratings
    Dashboards10.08 Ratings00 Ratings
    Standard reports9.09 Ratings00 Ratings
    Custom reports10.05 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ReachMail and Twilio
    Feature
    ReachMail
    9.8
    1 Ratings
    18% above category average
    Twilio
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation9.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check9.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    ReachMailTwilio
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ReachMailTwilio
    Likelihood to Recommend
    10.0
    (11 ratings)
    8.1
    (94 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.5
    (5 ratings)
    Usability
    10.0
    (2 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (38 ratings)
    Support Rating
    -
    (0 ratings)
    5.7
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ReachMailTwilio
    Likelihood to Recommend
    ReachMail, Inc
    The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
    Incentivized
    Read full review
    Twilio
    I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
    Incentivized
    Read full review
    Pros
    ReachMail, Inc
    • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
    • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
    • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    ReachMail, Inc
    • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
    • It would save a lot of time if we had the ability to upload multiple images or assets at once.
    • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    ReachMail, Inc
    No answers on this topic
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    ReachMail, Inc
    Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
    Incentivized
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    ReachMail, Inc
    No answers on this topic
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    ReachMail, Inc
    No answers on this topic
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    ReachMail, Inc
    No answers on this topic
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    ReachMail, Inc
    In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    ReachMail, Inc
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    ReachMail, Inc
    • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.