Rebuy Engine vs. Webtrends Optimize

Rebuy Engine is an excellent service for any multi-product eCommerce store looking to boost its AOV (and therefore margin on every order). It also works very well at boosting subscription opt-in rate. It integrates very easily on any Shopify store, allowing non-technical people to set it up, but providing additional depth for technical people to take it to the next level.

Incentivized

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Incentivized

• Intelligent product recommendations
• Easy to install and highly customizeable
• Boosts our AOV, improving our margin
• Boosts our subscription opt-in rate

Incentivized

• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

• The AB Testing feature is excellent, but can't be used on every feature

Incentivized

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

Rebuy Engine is easy to install and use. Its default configurations are excellent. More detailed customization is aided by having an understanding of if/else style conditional logic.

Incentivized

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

Rebuy Engine is easier to install and configure and we have more ability to customize on our own. Rebuy Engine is also easier to a la carte features as you need them - Searchspring kinda dumps everything on you and if you don't use something, too bad, you're paying for it anyways. Rebuy Engine also does more than Searchspring.

Incentivized

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

• Consistently boosting AOV, improving our per-order margins
• Increasing subscription opt-in rate
• Providing actionable insights into customer product combinations, aiding our marketing efforts

Incentivized

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.