TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Reltio Connected Data Platform

    Score8.4 out of 10
    N/AReltio Connected Data Platform is used to cleanse and unify complex, multisource data into a single source of real-time information, a cloud-native, SaaS master data management solution.N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Reltio Connected Data PlatformVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Reltio Connected Data PlatformVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Reltio Connected Data PlatformVerticalResponse
    Considered Both Products
    Reltio
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    25 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    21 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    25 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    18 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    22 Answers
    No answers on this topic
    Features
    Reltio Connected Data PlatformVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Reltio Connected Data Platform and VerticalResponse
    Feature
    Reltio Connected Data Platform
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Reltio Connected Data Platform and VerticalResponse
    Feature
    Reltio Connected Data Platform
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Reltio Connected Data Platform and VerticalResponse
    Feature
    Reltio Connected Data Platform
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    Reltio Connected Data PlatformVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Informatica MDM & 360 Applications
    Score5.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Reltio Connected Data PlatformVerticalResponse
    Likelihood to Recommend
    8.7
    (26 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    8.9
    (3 ratings)
    8.6
    (19 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Reltio Connected Data PlatformVerticalResponse
    Likelihood to Recommend
    Reltio
    The data model is really flexible, so it should function well across many industries. Reltio Connected Data Platform tends to add new features first to its industrial vertical customers, though, so it may be especially well suited if your use case is specifically supported.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Reltio
    • integration with SFDC, D&B
    • Reltio API allows us to build interfaces with ease.
    • The beauty of Reltio is Consolidation at any time we can review data at field level from different sources (crosswalk) and configure match merge and survivorship rules to define operational value and approved data can be redistributed to the upstream or downstream systems.
    • With Central data governance, enrichment with D&B allows creating trusted data and distribute to various systems.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Reltio
    • UI does not support creating different profile views for an entity based upon customer types as example however we can achieve this by using sub entities ( sub classes). This feature is useful if we are creating profiles in reltio manually.
    • Manual export every time we need to pick entities, fields etc does not allow to save templates. workaround is using postman creating predefined API with selected fields, filters and trigger export.
    • UI does not support data masking which needed while we maintain PII information
    • Potential Matches doesnt auto sort on confidence code so users need to manually select deselect relevant entities which is time consuming and painful process however this issue is when we have more than 4 entities as potential matches.
    • It would be beneficial if UI displays data related errors (if any) between Reltio and SFDC.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Reltio
    Good Feedback
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Reltio
    Love the UI
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Reltio
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Reltio
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Reltio
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Reltio
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Reltio
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Reltio
    We felt Reltio had the best user experience, with flexible graph database technology and a customizable UI. Also important was the ability to look at historical snapshots to see relationships as they existed as of a previous date.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Reltio
    • unifying multiple sources of data = 10+
    • Data quality on customer and vendors moved from 65% to 95%
    • Reporting quality on operational, finance and sales improved from 70% to 95%
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots