Revcontent vs. Taboola vs. TripleLift

It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.

Incentivized

If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.

Incentivized

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

Incentivized

• Easy to get started and set up
• Low barrier for entry

Incentivized

• A good value on clicks -- they have visitors for all CPCs!
• Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
• High quality -- their policies ensure that only enjoyable, modest content is provided.

Incentivized

• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

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• Customer support/account management it’s impossible to talk to a human.
• Improving the quality of traffic. It gets fraudulent traffic.
• Adding more targeting options
• Spends your money

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• I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
• Being able to bid on specific sites only.

Incentivized

• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

Incentivized

It’s easy enough to use.

Incentivized

It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.

Incentivized

100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.

Incentivized

We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.

Incentivized

They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.

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Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola

Incentivized

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

Incentivized

• Best days were -25% roi
• Worst days were -77% roi

Incentivized

• Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.

• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized