ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
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SAP Data Services
Score 8.8 out of 10
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SAP Data Services is an offering from SAP to improve data quality.
ZoomInfo Operations helps us streamline prospecting, enrich our CRM data, and aligns our departments with actionable insights. It's ideal for targeting enterprise accounts and launching ABM campaigns. It is a bit less effective for mid-market or small accounts. It could probably improve in intent data precision and the ease of integration.
It's definitely one of the leading ETL tools, and it's the best ETL tool to use with SAP integration. If you use SAP HANA, then you should think about Data Services as your primary ETL tool.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Overall, it is good. They are moving in the right direction with AI integration and use cases and are probably working on Agentic AI as we speak. They just need to remember that accuracy on the small stuff is still the most important thing. Without it, there is no ZoomInfo.
As other SAP products, there is excellent support by SAP on this tool. You can access the SAP Help portal in order to give support either from the huge community or directly from SAP.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.
You cannot afford to run your business on questionable data. With SAP® Data Services software, you can access, transform, and connect data to fuel your critical business processes. Together, these enterprise-class solutions enable data integration and data quality, providing the right level of insight across your business so you can make better decisions and operate more effectively.SAP Data Services was previously known as SAP BusinessObjects Data Services, SAP BusinessObjects Data Integrator, BusinessObjects Data Integrator.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.