What users are saying about
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Top Rated
25 Ratings
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70 Ratings

RollWorks

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Top Rated
25 Ratings
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Score 7.9 out of 100

Terminus ABM Platform

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70 Ratings
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Score 7.1 out of 100

Attribute Ratings

  • RollWorks is rated higher in 1 area: Likelihood to Renew
  • Terminus ABM Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.9

RollWorks

79%
22 Ratings
8.1

Terminus ABM Platform

81%
30 Ratings

Likelihood to Renew

10.0

RollWorks

100%
1 Rating
9.0

Terminus ABM Platform

90%
3 Ratings

Usability

10.0

RollWorks

100%
2 Ratings

Terminus ABM Platform

N/A
0 Ratings

Availability

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Performance

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Support Rating

8.1

RollWorks

81%
20 Ratings

Terminus ABM Platform

N/A
0 Ratings

Online Training

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Implementation Rating

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Contract Terms and Pricing Model

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Product Scalability

10.0

RollWorks

100%
1 Rating

Terminus ABM Platform

N/A
0 Ratings

Likelihood to Recommend

RollWorks

Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Anonymous | TrustRadius Reviewer

Pros

RollWorks

  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Jesse Fröhling | TrustRadius Reviewer

Terminus ABM Platform

  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Kai Crow | TrustRadius Reviewer

Cons

RollWorks

  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Justin Roodman | TrustRadius Reviewer

Pricing Details

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$975 per month

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

Likelihood to Renew

RollWorks

RollWorks 10.0
Based on 1 answer
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform 9.0
Based on 3 answers
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Joseph Alleruzzo | TrustRadius Reviewer

Usability

RollWorks

RollWorks 10.0
Based on 2 answers
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

RollWorks

RollWorks 10.0
Based on 1 answer
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Performance

RollWorks

RollWorks 10.0
Based on 1 answer
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Support Rating

RollWorks

RollWorks 8.1
Based on 20 answers
My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.
Charlie Riley | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Online Training

RollWorks

RollWorks 10.0
Based on 1 answer
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Implementation Rating

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

RollWorks

RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Rachel Green | TrustRadius Reviewer

Contract Terms and Pricing Model

RollWorks

RollWorks 10.0
Based on 1 answer
No, everything was very flexible.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Scalability

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
Lisa Morrell | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Return on Investment

RollWorks

  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Angelica Pappas-Tindell | TrustRadius Reviewer

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