Roq.ad vs. SAP Customer Data Solutions vs. SecurID

It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

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Easy to implement and support. Flexible platforms and user-friendly interface. Not a lot of customization is available to customers and response time of support could be better. There are now competing products that utilize new features like facial recognition. Using camera and fingerprint sensors are becoming standard in smartphones so RSA SecureID should offer those as options.

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• SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
• The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
• SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.

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• RSA Authentication Manager is easy to deploy and configure.
• It is a scalable solution meant for a large enterprise.
• Some of the key features of RSA Authentication Manager where it particularly does well are provisioning, mapping, and logging.
• It has a very nice console with good administrative and troubleshooting options.
• Reliable security for VPN, applications, and wifi.

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• I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
• integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.

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• Slow to provide updates to latest operating system versions.
• While the GUI is clean and easy to use, it does look very dated.
• There is not an option for a temporary code to log in. It would be nice for situations where you are at a remote site but don't have your device (laptop, phone, etc.) with you, as well as other situations.

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On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales

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Long story short, does the job. Can use company credentials to setup and access the account for SecurID. Easy to setup and implement. Doesn't have a high learning curve.

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We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

Using it very frequently, it's important that its straight forward and I do not have to go through unnecessary hoops to achieve something seemingly simple. Can setup using the company credentials and do not have to setup up a separate account. Setup was fast and easy. GUI is very straight forward and quick.

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The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.

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There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

Their support for onboarding and set-up is quite good. The only issues we tend to have are obtaining new user devices. These need to be planned ahead of time.

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because it was made directly in the company

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They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.

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Overall MS AAD is good but we have had a few too many reliability issues with the product that have lead to enterprise authentication outages over the last year. The Senior executives have a preference on Securid to be more reliable than MS AAD. SecurID does a better job in Integration for legacy on-premise applications for instance.

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because the platform actually allows you to scale at any time if designed following best practices

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• Having a single, stremlined point of entry for the customers improves the overall customer experience
• By the same reason, maintenance costs are reduced because interventions focus on a single object
• It's versatile in its integration so there is no need to change the surrounding software ecosystem

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• Implementing RSA SecurID has allowed us to help our clients understand we are committed to compliance.
• Implementing RSA SedcurID has, however, negatively impacted employee productivity. Employees need to be aware of the additional steps they need to take to authenticate to a protected system.
• RSA SecurID has helped us with our compliance audits.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info