SAP Customer Data Solutions vs. SecurID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.4 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
SecurID
Score 8.8 out of 10
N/A
SecurID, a company and solution suite from RSA, is an identity and access management suite supporting access management, authentication, and identity governance.
$2
per month per user
Pricing
SAP Customer Data SolutionsSecurID
Editions & Modules
No answers on this topic
Cloud
$2
per year per user
Cloud Plus
$4
per year per user
Cloud Premier
$6
per year per user
Offerings
Pricing Offerings
SAP Customer Data SolutionsSecurID
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSecurID
Top Pros
Top Cons
Features
SAP Customer Data SolutionsSecurID
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.6
28 Ratings
11% below category average
SecurID
-
Ratings
Tag library7.627 Ratings00 Ratings
Tag variable mapping7.625 Ratings00 Ratings
Ease of writing custom tags7.726 Ratings00 Ratings
Rules-driven tag execution7.526 Ratings00 Ratings
Tag performance monitoring7.725 Ratings00 Ratings
Page load times7.626 Ratings00 Ratings
Mobile app tagging7.425 Ratings00 Ratings
Library of JavaScript extensions7.524 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.7
28 Ratings
9% below category average
SecurID
-
Ratings
Standard visitor segmentation7.728 Ratings00 Ratings
Behavioral visitor segmentation7.827 Ratings00 Ratings
Traffic allocation control7.427 Ratings00 Ratings
Website personalization7.826 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.7
29 Ratings
13% below category average
SecurID
-
Ratings
Account Scoring7.327 Ratings00 Ratings
Customer Data Governance7.828 Ratings00 Ratings
Data Connectors7.629 Ratings00 Ratings
Data Enhancement7.729 Ratings00 Ratings
Data Ingestion7.529 Ratings00 Ratings
Data Storage7.829 Ratings00 Ratings
Data Visibility7.629 Ratings00 Ratings
Event Data7.527 Ratings00 Ratings
Identity Resolution8.027 Ratings00 Ratings
Identity Management
Comparison of Identity Management features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SecurID
8.7
5 Ratings
7% above category average
ID-Management Access Control00 Ratings8.64 Ratings
ID Management Single-Sign On (SSO)00 Ratings8.64 Ratings
Multi-Factor Authentication00 Ratings9.05 Ratings
Password Management00 Ratings8.74 Ratings
Account Provisioning and De-provisioning00 Ratings8.34 Ratings
ID Management Workflow Automation00 Ratings8.64 Ratings
ID Risk Management00 Ratings8.64 Ratings
Best Alternatives
SAP Customer Data SolutionsSecurID
Small Businesses
Klaviyo
Klaviyo
Score 9.0 out of 10
Dashlane
Dashlane
Score 9.2 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.8 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.5 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Customer Data SolutionsSecurID
Likelihood to Recommend
8.0
(59 ratings)
8.2
(21 ratings)
Likelihood to Renew
9.5
(10 ratings)
8.0
(1 ratings)
Usability
9.1
(7 ratings)
9.0
(1 ratings)
Availability
8.0
(57 ratings)
-
(0 ratings)
Performance
7.3
(7 ratings)
-
(0 ratings)
Support Rating
9.1
(8 ratings)
8.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
9.1
(7 ratings)
-
(0 ratings)
Implementation Rating
7.3
(7 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
4.5
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(1 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSecurID
Likelihood to Recommend
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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RSA Security
Easy to implement and support. Flexible platforms and user-friendly interface. Not a lot of customization is available to customers and response time of support could be better. There are now competing products that utilize new features like facial recognition. Using camera and fingerprint sensors are becoming standard in smartphones so RSA SecureID should offer those as options.
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Pros
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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RSA Security
  • RSA Authentication Manager is easy to deploy and configure.
  • It is a scalable solution meant for a large enterprise.
  • Some of the key features of RSA Authentication Manager where it particularly does well are provisioning, mapping, and logging.
  • It has a very nice console with good administrative and troubleshooting options.
  • Reliable security for VPN, applications, and wifi.
Read full review
Cons
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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RSA Security
  • Slow to provide updates to latest operating system versions.
  • While the GUI is clean and easy to use, it does look very dated.
  • There is not an option for a temporary code to log in. It would be nice for situations where you are at a remote site but don't have your device (laptop, phone, etc.) with you, as well as other situations.
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Likelihood to Renew
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review
RSA Security
Long story short, does the job. Can use company credentials to setup and access the account for SecurID. Easy to setup and implement. Doesn't have a high learning curve.
Read full review
Usability
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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RSA Security
Using it very frequently, it's important that its straight forward and I do not have to go through unnecessary hoops to achieve something seemingly simple. Can setup using the company credentials and do not have to setup up a separate account. Setup was fast and easy. GUI is very straight forward and quick.
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Reliability and Availability
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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RSA Security
No answers on this topic
Performance
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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RSA Security
No answers on this topic
Support Rating
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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RSA Security
Their support for onboarding and set-up is quite good. The only issues we tend to have are obtaining new user devices. These need to be planned ahead of time.
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In-Person Training
SAP
because it was made directly in the company
Read full review
RSA Security
No answers on this topic
Online Training
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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RSA Security
No answers on this topic
Implementation Rating
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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RSA Security
No answers on this topic
Alternatives Considered
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Read full review
RSA Security
Overall MS AAD is good but we have had a few too many reliability issues with the product that have lead to enterprise authentication outages over the last year. The Senior executives have a preference on Securid to be more reliable than MS AAD. SecurID does a better job in Integration for legacy on-premise applications for instance.
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Scalability
SAP
because the platform actually allows you to scale at any time if designed following best practices
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RSA Security
No answers on this topic
Return on Investment
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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RSA Security
  • Implementing RSA SecurID has allowed us to help our clients understand we are committed to compliance.
  • Implementing RSA SedcurID has, however, negatively impacted employee productivity. Employees need to be aware of the additional steps they need to take to authenticate to a protected system.
  • RSA SecurID has helped us with our compliance audits.
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform