TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Swag Pro

    Score8.5 out of 10
    N/APrintfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
    Pricing
    Agentforce MarketingSwag Pro
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Agentforce MarketingSwag Pro
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Agentforce MarketingSwag Pro
    Considered Both Products
    Salesforce
    No answer on this topic
    Printfection
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    97%
    Delivers good value for the price
    68 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    96%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    98%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    92%
    Implementation went as expected
    54 Answers
    Features
    Agentforce MarketingSwag Pro
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    Swag Pro
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.1153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.3132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Swag Pro
    -
    Ratings
    Lead nurturing automation8.8109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.3116 Ratings00 Ratings
    Automated sales alerts and tasks8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Swag Pro
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Swag Pro
    -
    Ratings
    Social sharing and campaigns7.383 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Swag Pro
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.3100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Swag Pro
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    Swag Pro
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.689 Ratings00 Ratings
    Customizability6.9111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.611 Ratings00 Ratings
    Third-party software integrations7.524 Ratings00 Ratings
    Best Alternatives
    Agentforce MarketingSwag Pro
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingSwag Pro
    Likelihood to Recommend
    8.2
    (329 ratings)
    8.5
    (83 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    7.0
    (4 ratings)
    Usability
    8.5
    (37 ratings)
    8.5
    (6 ratings)
    Availability
    10.0
    (11 ratings)
    10.0
    (3 ratings)
    Performance
    9.6
    (9 ratings)
    6.0
    (3 ratings)
    Support Rating
    7.0
    (36 ratings)
    4.0
    (82 ratings)
    In-Person Training
    5.0
    (4 ratings)
    8.2
    (1 ratings)
    Online Training
    8.1
    (7 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    8.2
    (3 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (3 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    8.3
    (2 ratings)
    Ease of integration
    7.0
    (2 ratings)
    9.1
    (1 ratings)
    Product Scalability
    7.5
    (40 ratings)
    5.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    7.7
    (2 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    8.3
    (2 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    8.3
    (2 ratings)
    User Testimonials
    Agentforce MarketingSwag Pro
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Printfection
    B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Printfection
    • The swag catalogue has lots of items to choose from and they try to source anything else you need
    • Takes care of the logistical challenges of getting swag to offices, events and to customers
    • Their customer team are really hands on and helpful
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Printfection
    • Their Giveaway feature was made some improvements but I would like to see it be more flexible
    • Being able to get more samples of products and printing prior to ordering
    • Swag photography/ items in stock in our closet- we had to provide photos of these items
    • Better updates on swag items that are low in stock
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Printfection
    We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
    Incentivized
    Read full review
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Printfection
    I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
    Incentivized
    Read full review
    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Printfection
    Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
    Incentivized
    Read full review
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Printfection
    Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
    Incentivized
    Read full review
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    Printfection
    They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
    Incentivized
    Read full review
    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Printfection
    Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
    Incentivized
    Read full review
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Printfection
    We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
    Incentivized
    Read full review
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Printfection
    Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
    **All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Printfection
    I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Printfection
    Simple pricing and easy to pitch to stakeholders
    Incentivized
    Read full review
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Printfection
    Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
    Incentivized
    Read full review
    Professional Services
    Salesforce
    No answers on this topic
    Printfection
    There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Printfection
    • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
    • Our employees are more engaged using Printfection than they were with our previous tool.
    • Printfection helps with product design and research which saves me a ton of time when selecting new items.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.