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Salesforce Agentforce Sales vs. Velocify by ICE Mortgage Technology

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Sales

    Score8.8 out of 10
    N/ASalesforce' Agentforce Sales (formerly Salesforce Sales Cloud) is the company's flagship CRM platform. The AI CRM for Sales features data built right in.

    $25

    per month

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    Agentforce SalesVelocify by ICE Mortgage Technology
    Editions & Modules
    Starter
    $25.00
    per month per user
    Professional
    $80.00
    per month per user
    Enterprise
    $165.00
    per month per user
    Unlimited
    $330.00
    per month per user
    Agentforce 1 Sales
    $550
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Agentforce SalesVelocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Agentforce SalesVelocify by ICE Mortgage Technology
    Considered Both Products
    Salesforce
    No answer on this topic
    ICE Mortgage Technology
    Chose Velocify by ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with …
    Chose Velocify by ICE Mortgage Technology
    Velocify is the Cadillac of the lead management space.
    Key User Insights
    Would buy again
    91%
    Would buy again
    209 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    179 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    216 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    143 Answers
    No answers on this topic
    Implementation went as expected
    81%
    Implementation went as expected
    125 Answers
    No answers on this topic
    Features
    Agentforce SalesVelocify by ICE Mortgage Technology
    Sales Force Automation
    Comparison of Sales Force Automation features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    8.2
    268 Ratings
    5% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Customer data management / contact management8.6268 Ratings00 Ratings
    Workflow management8.6258 Ratings00 Ratings
    Territory management7.5211 Ratings00 Ratings
    Opportunity management9.0258 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.7243 Ratings00 Ratings
    Contract management8.0214 Ratings00 Ratings
    Quote & order management7.6197 Ratings00 Ratings
    Interaction tracking8.9228 Ratings00 Ratings
    Channel / partner relationship management8.0190 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    7.7
    104 Ratings
    0% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Case management8.3102 Ratings00 Ratings
    Call center management7.782 Ratings00 Ratings
    Help desk management7.286 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    7.8
    243 Ratings
    1% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Lead management7.8238 Ratings00 Ratings
    Email marketing7.9205 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    8.0
    247 Ratings
    4% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Task management8.3235 Ratings00 Ratings
    Billing and invoicing management7.078 Ratings00 Ratings
    Reporting8.7200 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    8.3
    260 Ratings
    8% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Forecasting7.8228 Ratings00 Ratings
    Pipeline visualization8.5247 Ratings00 Ratings
    Customizable reports8.7257 Ratings00 Ratings
    Customization
    Comparison of Customization features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    8.4
    251 Ratings
    9% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Custom fields9.0248 Ratings00 Ratings
    Custom objects8.7238 Ratings00 Ratings
    Scripting environment7.7175 Ratings00 Ratings
    API for custom integration8.5209 Ratings00 Ratings
    Security
    Comparison of Security features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    9.0
    282 Ratings
    7% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Single sign-on capability9.0220 Ratings00 Ratings
    Role-based user permissions9.0254 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    7.7
    160 Ratings
    2% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Social data8.0158 Ratings00 Ratings
    Social engagement7.4156 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    7.9
    216 Ratings
    5% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Marketing automation7.9212 Ratings00 Ratings
    Compensation management7.9146 Ratings00 Ratings
    Platform
    Comparison of Platform features of Salesforce Agentforce Sales and Velocify by ICE Mortgage Technology
    Feature
    Salesforce Agentforce Sales
    8.3
    231 Ratings
    9% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Mobile access8.3231 Ratings00 Ratings
    Best Alternatives
    Agentforce SalesVelocify by ICE Mortgage Technology
    Small Businesses
    Salesflare
    Score10 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce SalesVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    8.9
    (470 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    9.1
    (61 ratings)
    5.1
    (5 ratings)
    Usability
    8.4
    (166 ratings)
    10.0
    (1 ratings)
    Availability
    9.0
    (29 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (20 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (98 ratings)
    10.0
    (4 ratings)
    In-Person Training
    8.0
    (12 ratings)
    8.0
    (1 ratings)
    Online Training
    9.1
    (15 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (19 ratings)
    8.0
    (1 ratings)
    Configurability
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.8
    (9 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.2
    (5 ratings)
    -
    (0 ratings)
    Data Sources
    8.2
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.9
    (85 ratings)
    10.0
    (1 ratings)
    Professional Services
    9.3
    (8 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Agentforce SalesVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    Salesforce
    Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Salesforce
    • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
    • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Salesforce
    • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
    Incentivized
    Read full review
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Salesforce
    Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Salesforce
    Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
    Incentivized
    Read full review
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Salesforce
    Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
    Points per Salesforce -
    1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
    2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
    3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
    4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
    5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
    6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
    7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
    8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
    9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
    Read full review
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Salesforce
    The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
    Read full review
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Salesforce
    I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

    I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
    Read full review
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Salesforce
    I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

    We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
    Read full review
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Salesforce
    Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
    Read full review
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Salesforce
    So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
    Read full review
    ICE Mortgage Technology
    No answers on this topic
    Scalability
    Salesforce
    It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
    Incentivized
    Read full review
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Professional Services
    Salesforce
    Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
    Read full review
    ICE Mortgage Technology
    No answers on this topic
    Return on Investment
    Salesforce
    • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
    • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
    ScreenShots

    Agentforce Sales Screenshots

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