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157 Ratings
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Top Rated
347 Ratings

Salesforce Commerce Cloud

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157 Ratings
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Score 8.6 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
347 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Salesforce Commerce Cloud

I would recommend Salesforce Commerce Cloud to anyone who wants to provide more personalized shopping experiences to their customers while intertwining other capabilities the ecosystem offers like with Marketing Cloud, Service Cloud, Sales Cloud, etc. There are so many options. You can't dismiss one or use only one! Salesforce's elaborate product offerings exist for many reasons.
No photo available

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Feature Rating Comparison

Online Storefront

Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio
Product catalog & listings
Salesforce Commerce Cloud
8.5
Salesforce Marketing Cloud Email Studio
Product management
Salesforce Commerce Cloud
8.5
Salesforce Marketing Cloud Email Studio
Bulk product upload
Salesforce Commerce Cloud
8.2
Salesforce Marketing Cloud Email Studio
Branding
Salesforce Commerce Cloud
8.5
Salesforce Marketing Cloud Email Studio
Mobile storefront
Salesforce Commerce Cloud
8.1
Salesforce Marketing Cloud Email Studio
Product variations
Salesforce Commerce Cloud
8.1
Salesforce Marketing Cloud Email Studio
Website integration
Salesforce Commerce Cloud
8.9
Salesforce Marketing Cloud Email Studio
Visual customization
Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio
CMS
Salesforce Commerce Cloud
7.5
Salesforce Marketing Cloud Email Studio

Online Shopping Cart

Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio
Abandoned cart recovery
Salesforce Commerce Cloud
8.2
Salesforce Marketing Cloud Email Studio
Checkout user experience
Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio

Online Payment System

Salesforce Commerce Cloud
8.7
Salesforce Marketing Cloud Email Studio
eCommerce security
Salesforce Commerce Cloud
8.7
Salesforce Marketing Cloud Email Studio

eCommerce Marketing

Salesforce Commerce Cloud
8.4
Salesforce Marketing Cloud Email Studio
Promotions & discounts
Salesforce Commerce Cloud
8.5
Salesforce Marketing Cloud Email Studio
Personalized recommendations
Salesforce Commerce Cloud
8.2
Salesforce Marketing Cloud Email Studio
SEO
Salesforce Commerce Cloud
8.4
Salesforce Marketing Cloud Email Studio

eCommerce Business Management

Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio
Multi-site management
Salesforce Commerce Cloud
8.5
Salesforce Marketing Cloud Email Studio
Order processing
Salesforce Commerce Cloud
8.6
Salesforce Marketing Cloud Email Studio
Inventory management
Salesforce Commerce Cloud
8.0
Salesforce Marketing Cloud Email Studio
Shipping
Salesforce Commerce Cloud
8.3
Salesforce Marketing Cloud Email Studio
Custom functionality
Salesforce Commerce Cloud
8.1
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
8.0
List management
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Salesforce Commerce Cloud
Salesforce Marketing Cloud Email Studio
2.7

Pros

Salesforce Commerce Cloud

  • Being a global brand, having a solution that works globally was key. SFCC is particularly good for allowing easily implementations and deployments of global solutions
  • SFCC is a scalable solution which supported our need to roll out global sites quickly
  • The vendor marketplace is used to find vendors and solutions who have pre-existing implementations and code templates, meaning it’s more cost effective to deliver
  • With speed being such a crucial factor these days, SFCC is excellent at optimising performance. Whether it be server capacity around crucial events or a CDN that can deliver pages and content in a balanced and optimal way
  • The SFCC roadmap is impressive. They have been good at understanding client requirements and including solutions to the core platform - i.e Apple Pay or GDPR
Gareth Beer profile photo

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert profile photo

Cons

Salesforce Commerce Cloud

  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
William Van Fleet profile photo

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer profile photo

Likelihood to Renew

Salesforce Commerce Cloud

Salesforce Commerce Cloud 7.8
Based on 10 answers
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
John Perasco profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Usability

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
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Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Salesforce Commerce Cloud

Salesforce Commerce Cloud 9.0
Based on 1 answer
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
No photo available

Support

Salesforce Commerce Cloud

Salesforce Commerce Cloud 9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache profile photo

In-Person Training

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Salesforce Commerce Cloud

SAP is the worst program I have ever used. Salesforce is the modern and better alternative. Scalability, reliability, customer service. We had to have our own outside team to handle SAP issues all the time. Honestly, this is why we made the switch. Customer support for Salesforce is amazing. SAP looks like it came out of 1999
Michael Diaz-Suarez profile photo

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran profile photo

Scalability

Salesforce Commerce Cloud

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

Salesforce Commerce Cloud

  • Well, I'm not really the person to answer this question but I know that our entire workforce is now using it and so far what I'm hearing is positive.
  • For my particular team, it provides us with the numbers we need.
No photo available

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle profile photo

Pricing Details

Salesforce Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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