Salesforce Commerce Cloud vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Commerce Cloud
Score 8.1 out of 10
N/A
Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.
$4
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Salesforce Commerce CloudSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Salesforce Commerce CloudSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsB2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
More Pricing Information
Community Pulse
Salesforce Commerce CloudSalesforce Marketing Cloud
Considered Both Products
Salesforce Commerce Cloud
Chose Salesforce Commerce Cloud
We selected Salesforce Commerce Cloud due to the options available on the back-office for merchants. The availability to create complex scenarios. The scalability for multiple countries and languages. The integration with other Salesforce solutions already in place to create …
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We …
Features
Salesforce Commerce CloudSalesforce Marketing Cloud
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Salesforce Commerce Cloud
8.5
44 Ratings
9% above category average
Salesforce Marketing Cloud
-
Ratings
Product catalog & listings9.039 Ratings00 Ratings
Product management9.139 Ratings00 Ratings
Bulk product upload7.838 Ratings00 Ratings
Branding8.439 Ratings00 Ratings
Mobile storefront8.735 Ratings00 Ratings
Product variations8.741 Ratings00 Ratings
Website integration7.939 Ratings00 Ratings
Visual customization8.040 Ratings00 Ratings
CMS9.137 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Salesforce Commerce Cloud
8.5
34 Ratings
11% above category average
Salesforce Marketing Cloud
-
Ratings
Abandoned cart recovery8.328 Ratings00 Ratings
Checkout user experience8.634 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Salesforce Commerce Cloud
8.6
33 Ratings
4% above category average
Salesforce Marketing Cloud
-
Ratings
eCommerce security8.633 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Salesforce Commerce Cloud
8.1
38 Ratings
6% above category average
Salesforce Marketing Cloud
-
Ratings
Promotions & discounts8.436 Ratings00 Ratings
Personalized recommendations8.138 Ratings00 Ratings
SEO7.833 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Salesforce Commerce Cloud
8.9
41 Ratings
11% above category average
Salesforce Marketing Cloud
-
Ratings
Multi-site management8.835 Ratings00 Ratings
Order processing8.738 Ratings00 Ratings
Inventory management8.837 Ratings00 Ratings
Shipping9.230 Ratings00 Ratings
Custom functionality9.038 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.5
170 Ratings
1% below category average
WYSIWYG email editor00 Ratings7.7121 Ratings
Dynamic content00 Ratings7.8152 Ratings
Ability to test dynamic content00 Ratings7.0111 Ratings
Landing pages00 Ratings7.5120 Ratings
A/B testing00 Ratings7.4150 Ratings
Mobile optimization00 Ratings6.9110 Ratings
Email deliverability reporting00 Ratings7.7131 Ratings
List management00 Ratings8.0128 Ratings
Triggered drip sequences00 Ratings7.594 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.9
123 Ratings
1% above category average
Lead nurturing automation00 Ratings8.1108 Ratings
Lead scoring and grading00 Ratings7.9109 Ratings
Data quality management00 Ratings7.6115 Ratings
Automated sales alerts and tasks00 Ratings8.2100 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.5
113 Ratings
1% above category average
Calendaring00 Ratings7.8102 Ratings
Event/webinar marketing00 Ratings7.396 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.3
87 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.582 Ratings
Social profile integration00 Ratings7.138 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.7
123 Ratings
5% above category average
Dashboards00 Ratings8.0117 Ratings
Standard reports00 Ratings7.7122 Ratings
Custom reports00 Ratings7.499 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Commerce Cloud
-
Ratings
Salesforce Marketing Cloud
7.5
123 Ratings
1% above category average
API00 Ratings7.189 Ratings
Role-based workflow & approvals00 Ratings7.288 Ratings
Customizability00 Ratings7.0110 Ratings
Integration with Salesforce.com00 Ratings7.9112 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.513 Ratings
Integration with SugarCRM00 Ratings7.610 Ratings
Third-party software integrations00 Ratings7.023 Ratings
Best Alternatives
Salesforce Commerce CloudSalesforce Marketing Cloud
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Commerce CloudSalesforce Marketing Cloud
Likelihood to Recommend
8.4
(55 ratings)
8.0
(328 ratings)
Likelihood to Renew
7.8
(11 ratings)
8.2
(114 ratings)
Usability
8.9
(11 ratings)
8.0
(37 ratings)
Availability
8.0
(1 ratings)
10.0
(11 ratings)
Performance
9.0
(1 ratings)
9.6
(9 ratings)
Support Rating
9.0
(3 ratings)
7.0
(36 ratings)
In-Person Training
8.0
(1 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
8.0
(2 ratings)
3.0
(17 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.4
(39 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Salesforce Commerce CloudSalesforce Marketing Cloud
Likelihood to Recommend
Salesforce
Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
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Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
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Pros
Salesforce
  • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
  • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
  • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Salesforce
  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Salesforce
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Salesforce
The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
lead/prospect with a potential customer to see if anyone within the team has a
relationship with that person or the company they work for.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Salesforce
We have only had one instance where the platform went down in the time we have been using it.
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Salesforce
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Salesforce
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
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Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Salesforce
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
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Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Salesforce
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Salesforce
Implementation went fairly smoothly.
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Salesforce
When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
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Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
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Contract Terms and Pricing Model
Salesforce
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Salesforce
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Salesforce
  • In my experience I see most of the retailers see better sales after moving to Demandware.
  • Site performance is really good if the application built with best practices suggested by Demandware.
  • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.