Salesforce CRM Analytics vs. Tableau Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.5 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Tableau Cloud
Score 8.0 out of 10
N/A
Tableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.
$15
per month per user
Pricing
Salesforce CRM AnalyticsTableau Cloud
Editions & Modules
No answers on this topic
Tableau Viewer
$15
per month billed annually per user
Enterprise Viewer
$35
per month billed annually per user
Tableau Explorer
$42
per month billed annually per user
Enterprise Explorer
$70
per month billed annually per user
Tableau Creator
$75
per month billed annually per user
Enterprise Creator
$115
per month billed annually per user
Tableau+
Contact Sales
Offerings
Pricing Offerings
Salesforce CRM AnalyticsTableau Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsTableau Cloud
Considered Both Products
Salesforce CRM Analytics
Chose Salesforce CRM Analytics
Compared to Tableau and quicksight, [Salesforce Einstein Analytics (formerly Wave Analytics)] is quite similar and the preference depends on which database you use. Quicksight is more useful if you are using aws service and Salesforce Einstein Analytics is better if you are …
Chose Salesforce CRM Analytics
Tableau is more of a developer tool and for non-technical workers, it is hard to learn. The product is superior to Einstein Analytics, but if the first goal is to get this out to an entire company, then Salesforce is the way to go. For the technical workers, the limitations of …
Chose Salesforce CRM Analytics
Salesforce Analytics Cloud is easier to integrate with Salesforce since it has a native integration and connection point. It does lack in functionality compared to heavy tools like Tableau and Microstrategy. If you want more functionality and are not currently using Salesforce …
Chose Salesforce CRM Analytics
Tableau is a great product that becomes better every year, but Salesforce is more popular and has more integration options and we had used Salesforce before, so most of our team members already knew how to use it and what features it has. Maybe in the future we will consider Tab…
Tableau Cloud

No answer on this topic

Features
Salesforce CRM AnalyticsTableau Cloud
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
5% below category average
Tableau Cloud
7.7
75 Ratings
6% below category average
Pixel Perfect reports7.541 Ratings7.857 Ratings
Customizable dashboards8.548 Ratings8.875 Ratings
Report Formatting Templates7.546 Ratings6.564 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Tableau Cloud
7.7
75 Ratings
4% below category average
Drill-down analysis8.548 Ratings8.575 Ratings
Formatting capabilities7.548 Ratings7.271 Ratings
Integration with R or other statistical packages7.537 Ratings6.548 Ratings
Report sharing and collaboration7.546 Ratings8.573 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
2% below category average
Tableau Cloud
7.6
73 Ratings
8% below category average
Publish to Web9.037 Ratings8.469 Ratings
Publish to PDF7.044 Ratings7.667 Ratings
Report Versioning8.543 Ratings7.656 Ratings
Report Delivery Scheduling8.540 Ratings8.260 Ratings
Delivery to Remote Servers7.534 Ratings6.339 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
8% below category average
Tableau Cloud
7.8
71 Ratings
3% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings8.168 Ratings
Location Analytics / Geographic Visualization6.540 Ratings8.367 Ratings
Predictive Analytics7.042 Ratings7.858 Ratings
Pattern Recognition and Data Mining8.02 Ratings7.26 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
6% above category average
Tableau Cloud
8.2
70 Ratings
4% below category average
Multi-User Support (named login)9.046 Ratings8.064 Ratings
Role-Based Security Model8.546 Ratings7.657 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings8.460 Ratings
Report-Level Access Control9.02 Ratings8.48 Ratings
Single Sign-On (SSO)9.541 Ratings8.555 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.8
45 Ratings
13% below category average
Tableau Cloud
7.6
60 Ratings
2% below category average
Responsive Design for Web Access7.543 Ratings7.558 Ratings
Mobile Application7.034 Ratings7.745 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings7.952 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
Tableau Cloud
7.0
42 Ratings
10% below category average
REST API8.031 Ratings7.837 Ratings
Javascript API8.529 Ratings7.335 Ratings
iFrames8.525 Ratings7.034 Ratings
Java API8.528 Ratings6.030 Ratings
Themeable User Interface (UI)7.528 Ratings6.736 Ratings
Customizable Platform (Open Source)8.527 Ratings7.333 Ratings
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Salesforce CRM AnalyticsTableau Cloud
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Score 8.7 out of 10
Medium-sized Companies
Reveal
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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User Ratings
Salesforce CRM AnalyticsTableau Cloud
Likelihood to Recommend
9.0
(51 ratings)
9.2
(76 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
8.5
(10 ratings)
8.6
(29 ratings)
Support Rating
7.7
(6 ratings)
8.0
(21 ratings)
Implementation Rating
6.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Salesforce CRM AnalyticsTableau Cloud
Likelihood to Recommend
Salesforce
For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
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Tableau
If you're using Tableau as the primary BI tool, then Tableau Cloud is well suited to publish and share the results with a wide(r) audience. It is well suited for various degrees of self-service proficiency, from pure consumers of analytical work to more advanced users who can use web editing for smaller or larger adjustments, and even for desktop power users who will publish their work to Tableau Cloud. It has many good ways to organize the content and make it easily accessible via search, favorites, folders, collections ("playlists for your data"), or history ("recents"). It might not be ideally suited if there are many on-prem sources to be used (even though there are options to connect them) or if you have very special requirements regarding custom server setup, which is limited in a shared cloud environment like Tableau Cloud.
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Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
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Tableau
  • Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
  • The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
  • The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
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Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
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Tableau
  • Can be a steep learning curve for new users
  • Modeling and building algorithms aren't always intuitive and take some testing/retesting to ensure it's working as it should
  • Inability to integrate easily with our HRIS platform. Reports are pulled from HRIS at various intervals and uploaded into Tableau
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Likelihood to Renew
Salesforce
No answers on this topic
Tableau
The tool's capacity to handle complex data sources.
Read full review
Usability
Salesforce
For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
Read full review
Tableau
Based on comments from our clients, I awarded it this grade. Non-technical customers frequently compliment us on the ease with which they can utilize Tableau Online. Usability is rarely a source of contention amongst our customers. Few complaints have come from me as a user of our internal products.
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Support Rating
Salesforce
I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
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Tableau
I have not had any issues that require customer support from Tableau at this time, which speaks well to Tableau. I have taken an online course with Tableau and it was very professional and well done, so based on that I would assume a similar level of quality for their customer service.
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Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Tableau
I wasn't part of the implementation team
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Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
Read full review
Tableau
In determining whether to go with Tableau Online versus Alteryx, two important factors stood out in determining our go-to solution. First, while Alteryx is an impressive tool for data cleansing, it did not stack up in terms of data visualization capabilities. Tableau, on the other hand, provided us everything we needed in terms of visualizing our data and analytics. The second factor is cost. Well neither solution would be considered cheap, Tableau was the more cost effective solution for our needs.
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Return on Investment
Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
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Tableau
  • When we release new products, we are now able to quickly see data and toggle between current periods and previous to see performance
  • Generating new reports requires less IT time to build
  • Data can be shared across many different device types
  • We now have integration where our customers can extract data from our software more easily-this was a big ask from our customers
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