Salesforce CRM Analytics vs. Tableau Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.5 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Tableau Server
Score 8.0 out of 10
N/A
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.
$12
Per User Per Month
Pricing
Salesforce CRM AnalyticsTableau Server
Editions & Modules
No answers on this topic
Viewer
$12.00
Per User Per Month
Explorer
$35.00
Per User Per Month
Creator
$70.00
Per User Per Month
Offerings
Pricing Offerings
Salesforce CRM AnalyticsTableau Server
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsTableau Server
Considered Both Products
Salesforce CRM Analytics
Chose Salesforce CRM Analytics
Our company also uses Tableau Server - also provides valuable visual insight into data but not as easily accessible as the Analytics cloud through our Salesforce tech stack.
Tableau Server

No answer on this topic

Features
Salesforce CRM AnalyticsTableau Server
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
4% below category average
Tableau Server
8.4
95 Ratings
3% above category average
Pixel Perfect reports7.541 Ratings9.129 Ratings
Customizable dashboards8.548 Ratings7.094 Ratings
Report Formatting Templates7.546 Ratings9.081 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Tableau Server
7.8
95 Ratings
3% below category average
Drill-down analysis8.548 Ratings8.095 Ratings
Formatting capabilities7.548 Ratings8.093 Ratings
Integration with R or other statistical packages7.537 Ratings8.059 Ratings
Report sharing and collaboration7.546 Ratings7.089 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
2% below category average
Tableau Server
7.2
91 Ratings
14% below category average
Publish to Web9.037 Ratings8.085 Ratings
Publish to PDF7.044 Ratings7.084 Ratings
Report Versioning8.543 Ratings8.070 Ratings
Report Delivery Scheduling8.540 Ratings8.077 Ratings
Delivery to Remote Servers7.534 Ratings5.19 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
7% below category average
Tableau Server
8.3
90 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings9.086 Ratings
Location Analytics / Geographic Visualization6.540 Ratings8.085 Ratings
Predictive Analytics7.042 Ratings8.064 Ratings
Pattern Recognition and Data Mining8.02 Ratings8.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
5% above category average
Tableau Server
10.0
95 Ratings
16% above category average
Multi-User Support (named login)9.046 Ratings10.093 Ratings
Role-Based Security Model8.546 Ratings10.090 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings10.092 Ratings
Report-Level Access Control9.02 Ratings10.01 Ratings
Single Sign-On (SSO)9.541 Ratings10.062 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.8
45 Ratings
14% below category average
Tableau Server
8.1
79 Ratings
4% above category average
Responsive Design for Web Access7.543 Ratings10.077 Ratings
Mobile Application7.034 Ratings7.061 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings7.068 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
Tableau Server
6.4
46 Ratings
19% below category average
REST API8.031 Ratings8.040 Ratings
Javascript API8.529 Ratings8.037 Ratings
iFrames8.525 Ratings6.040 Ratings
Java API8.528 Ratings5.57 Ratings
Themeable User Interface (UI)7.528 Ratings6.19 Ratings
Customizable Platform (Open Source)8.527 Ratings4.67 Ratings
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Salesforce CRM AnalyticsTableau Server
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Score 10.0 out of 10
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User Ratings
Salesforce CRM AnalyticsTableau Server
Likelihood to Recommend
9.0
(51 ratings)
8.0
(111 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(20 ratings)
Usability
8.5
(10 ratings)
8.0
(17 ratings)
Availability
-
(0 ratings)
9.0
(9 ratings)
Performance
-
(0 ratings)
8.1
(8 ratings)
Support Rating
7.7
(6 ratings)
3.0
(18 ratings)
In-Person Training
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(9 ratings)
Implementation Rating
6.0
(1 ratings)
9.1
(13 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Salesforce CRM AnalyticsTableau Server
Likelihood to Recommend
Salesforce
If the person/ department does not have any knowledge in open source tools such as R, and Python. [Salesforce Einstein Analytics (formerly Wave Analytics)] could be a good option with no coding background required. However, if they have such human resource or can acquire these people, I would recommend open source tech and suggest not to use this tool.
Read full review
Tableau
Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.
Read full review
Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
Read full review
Tableau
  • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
  • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
  • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
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Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
Read full review
Tableau
  • Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
  • Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
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Likelihood to Renew
Salesforce
No answers on this topic
Tableau
It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
Read full review
Usability
Salesforce
Overall usability is absolutely worth the price. It help me to save tons of time working on raw data in Excel file. It also minimize the discrepancy in data format when there are multiple user inputting the data. Every data inputted in Salesforce is standardized, therefore it is very easy to keep track / generating performance report even though you are having more than 20 projects recorded in Salesforce Einstein Analytics.
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Tableau
Tableau Server takes training and experience in order to unlock the application's full potential. This is best handled by a qualified data scientist or data analytics manager. Tableau user interface layout, nomenclature, and command structure take time and training to become proficient with. Integration and connectivity require proper IT developer support.
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Reliability and Availability
Salesforce
No answers on this topic
Tableau
Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
Read full review
Performance
Salesforce
No answers on this topic
Tableau
While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
Read full review
Support Rating
Salesforce
I have not come across any bad experiences with the support provided. Also, I observed regular updates have been implemented without breaking the tool. But in my opinion, Now Tableau CRM has huge market challenges with tools like Power BI and its spread
Read full review
Tableau
We have consistently had highly satisfactory results every time we've reached out for help. Our contractor, used for Tableau server maintenance and dashboard development is very technically skilled. When he hits a roadblock on how to do something with Tableau, the support staff have provided timely and useful guidance. He frequently compares it to Cognos and says that while Cognos has capabilities Tableau doesn't, the bottom line value for us is a no-brainer
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In-Person Training
Salesforce
No answers on this topic
Tableau
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
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Online Training
Salesforce
No answers on this topic
Tableau
The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
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Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Tableau
Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
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Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
Read full review
Tableau
Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
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Return on Investment
Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
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Tableau
  • Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
  • There are some significant setup for the server product.
  • Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
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ScreenShots

Tableau Server Screenshots

Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.