Salesforce Data 360 vs. SAP Business Technology Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
SAP Business Technology Platform
Score 8.5 out of 10
N/A
SAP Business Technology Platform (SAP BTP) is the company's Platform-as-a-Service (PaaS) offering, that brings together intelligent enterprise applications with database and data management, analytics, integration and extension capabilities into one platform for both cloud and hybrid environments, including hundreds of pre-built integrations for SAP and third-party applications.N/A
Pricing
Salesforce Data 360SAP Business Technology Platform
Editions & Modules
Data Cloud for Marketing
$108000
per year per org
No answers on this topic
Offerings
Pricing Offerings
Salesforce Data 360SAP Business Technology Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Data 360SAP Business Technology Platform
Features
Salesforce Data 360SAP Business Technology Platform
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Salesforce Data 360
7.8
9 Ratings
6% below category average
SAP Business Technology Platform
-
Ratings
Connect to traditional data sources7.99 Ratings00 Ratings
Connecto to Big Data and NoSQL7.66 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Salesforce Data 360
7.8
10 Ratings
4% below category average
SAP Business Technology Platform
-
Ratings
Simple transformations8.610 Ratings00 Ratings
Complex transformations7.010 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Salesforce Data 360
7.8
10 Ratings
1% below category average
SAP Business Technology Platform
-
Ratings
Data model creation8.210 Ratings00 Ratings
Metadata management7.89 Ratings00 Ratings
Business rules and workflow7.910 Ratings00 Ratings
Collaboration7.610 Ratings00 Ratings
Testing and debugging7.410 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Salesforce Data 360
6.9
10 Ratings
15% below category average
SAP Business Technology Platform
-
Ratings
Integration with data quality tools7.410 Ratings00 Ratings
Integration with MDM tools6.48 Ratings00 Ratings
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
Salesforce Data 360
-
Ratings
SAP Business Technology Platform
7.5
820 Ratings
3% below category average
Ease of building user interfaces00 Ratings7.9784 Ratings
Scalability00 Ratings8.0781 Ratings
Platform management overhead00 Ratings7.4740 Ratings
Workflow engine capability00 Ratings7.6656 Ratings
Platform access control00 Ratings7.5750 Ratings
Services-enabled integration00 Ratings7.9736 Ratings
Development environment creation00 Ratings7.9725 Ratings
Development environment replication00 Ratings7.5633 Ratings
Issue monitoring and notification00 Ratings7.0716 Ratings
Issue recovery00 Ratings6.8635 Ratings
Upgrades and platform fixes00 Ratings7.4679 Ratings
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Salesforce Data 360SAP Business Technology Platform
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User Ratings
Salesforce Data 360SAP Business Technology Platform
Likelihood to Recommend
8.4
(4 ratings)
8.4
(672 ratings)
Likelihood to Renew
6.0
(1 ratings)
8.9
(24 ratings)
Usability
8.0
(4 ratings)
7.8
(660 ratings)
Availability
-
(0 ratings)
7.8
(3 ratings)
Performance
-
(0 ratings)
4.8
(3 ratings)
Support Rating
-
(0 ratings)
7.4
(455 ratings)
In-Person Training
-
(0 ratings)
7.3
(1 ratings)
Online Training
-
(0 ratings)
7.4
(2 ratings)
Implementation Rating
-
(0 ratings)
7.4
(11 ratings)
Configurability
-
(0 ratings)
5.4
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.8
(3 ratings)
Ease of integration
-
(0 ratings)
7.0
(3 ratings)
Product Scalability
-
(0 ratings)
5.8
(3 ratings)
Professional Services
-
(0 ratings)
3.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
2.9
(2 ratings)
Vendor pre-sale
-
(0 ratings)
3.2
(2 ratings)
User Testimonials
Salesforce Data 360SAP Business Technology Platform
Likelihood to Recommend
Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
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SAP
If you want to use a well-designed SAP technology to shift into the cloud, you will be more than satisfied with the BTP services overall. There are some improvements for beginners to help them get a better overview of what to do and how to start with their account. My recommendation is to take a foundation training course from the SAP learning hub to prepare for the first steps.
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Pros
Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
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SAP
  • It is very easy to use.
  • All the documentation around it is geared towards the enterprise use case, unlike some other hyperscalers' platforms.
  • The SAP Business Technology Platform is very good because it's got the SAP customer and their business processes in mind. Probably my favorite thing about it is how easy it is to get up and running with a new use case and how well it natively connects to an SAP solution.
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Cons
Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
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SAP
  • The Automation Integration service has some outdated workflows
  • New services should be available as entitlements as soon as they are released for a particular region without having to buy them from SAP for zero dollars
  • Any subaccount should be able to change the IAS tenant. Currently, if you set it up for a particular IAS, you cannot change to another tenant and are required to recreate the services in a new subaccount.
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Likelihood to Renew
Salesforce
No answers on this topic
SAP
Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.
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Usability
Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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SAP
Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.
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Reliability and Availability
Salesforce
No answers on this topic
SAP
Services are generally available
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Support Rating
Salesforce
No answers on this topic
SAP
The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.
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Online Training
Salesforce
No answers on this topic
SAP
Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.
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Implementation Rating
Salesforce
No answers on this topic
SAP
Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now
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Alternatives Considered
Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
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SAP
SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.
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Scalability
Salesforce
No answers on this topic
SAP
It's scalable
Read full review
Return on Investment
Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
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SAP
  • Infusing Generative AI capabilities easily into our solutions with existing talent with minimal learning curve, has been very impactful. We have been able resolve several challenges for our clients with AI capabilities, that we could not, previously.
  • Integration Suite is quite extensive in capabilities for bringing together the IT landscape into a single ecosystem.
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ScreenShots

SAP Business Technology Platform Screenshots

Screenshot of SAP Build Process Automation, an SAP BTP service