147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

  • SAP Cloud for Social Engagement ranks higher in 7 feature sets: Listening/monitoring, Publishing, Engagement, Marketing, Channel coverage/integration, Reporting/analytics, Account management

Listening/monitoring

8.5

Salesforce Social Studio

85%
8.6

SAP Cloud for Social Engagement

86%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/4 features

Boolean keyword searches

7.0
70%
9 Ratings
9.3
93%
3 Ratings

Filtering out noise/spam

7.0
70%
9 Ratings
7.5
75%
3 Ratings

Sentiment analysis

10.0
100%
8 Ratings
8.5
85%
3 Ratings

Broad channel coverage

10.0
100%
10 Ratings
9.0
90%
3 Ratings

Publishing

8.5

Salesforce Social Studio

85%
9.3

SAP Cloud for Social Engagement

93%
SAP Cloud for Social Engagement ranks higher in 4/4 features

Content planning and scheduling

10.0
100%
10 Ratings
10.0
100%
3 Ratings

Audience targeting

8.0
80%
9 Ratings
9.3
93%
3 Ratings

Content optimization

8.0
80%
8 Ratings
9.3
93%
3 Ratings

Workflow management

8.0
80%
10 Ratings
8.5
85%
3 Ratings

Engagement

7.6

Salesforce Social Studio

76%
8.7

SAP Cloud for Social Engagement

87%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/3 features

Automated routing and prioritization

9.9
99%
9 Ratings
9.3
93%
3 Ratings

Customer interaction histories

9.9
99%
9 Ratings
9.3
93%
3 Ratings

Bulk actions

3.1
31%
9 Ratings
7.5
75%
3 Ratings

Marketing

5.5

Salesforce Social Studio

55%
8.9

SAP Cloud for Social Engagement

89%
SAP Cloud for Social Engagement ranks higher in 4/4 features

Lead generation

5.0
50%
8 Ratings
9.3
93%
3 Ratings

Content marketing

5.0
50%
9 Ratings
9.3
93%
3 Ratings

Paid media management

6.0
60%
7 Ratings
9.3
93%
3 Ratings

Campaigns and promotions

6.0
60%
8 Ratings
7.8
78%
3 Ratings

Channel coverage/integration

8.1

Salesforce Social Studio

81%
9.0

SAP Cloud for Social Engagement

90%
SAP Cloud for Social Engagement ranks higher in 6/7 features

Twitter

9.0
90%
10 Ratings
8.5
85%
3 Ratings

Facebook

10.0
100%
10 Ratings
10.0
100%
3 Ratings

LinkedIn

10.0
100%
8 Ratings
10.0
100%
3 Ratings

Google+

6.8
68%
6 Ratings
8.0
80%
2 Ratings

Instagram

8.0
80%
7 Ratings
10.0
100%
3 Ratings

Pinterest

6.5
65%
4 Ratings
7.0
70%
2 Ratings

YouTube

6.7
67%
6 Ratings
9.3
93%
3 Ratings

Reporting/analytics

8.6

Salesforce Social Studio

86%
9.3

SAP Cloud for Social Engagement

93%
SAP Cloud for Social Engagement ranks higher in 2/3 features

Campaign success analytics

8.9
89%
9 Ratings
9.3
93%
3 Ratings

Real-time tracking

7.0
70%
9 Ratings
9.3
93%
3 Ratings

Competitor analysis

9.9
99%
7 Ratings
9.3
93%
3 Ratings

Account management

9.5

Salesforce Social Studio

95%
10.0

SAP Cloud for Social Engagement

100%
SAP Cloud for Social Engagement ranks higher in 2/2 features

Role-based user permissions & privileges

9.0
90%
8 Ratings
10.0
100%
3 Ratings

Mobile access

9.9
99%
9 Ratings
10.0
100%
3 Ratings

Attribute Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 1 area: Likelihood to Recommend
  • SAP Cloud for Social Engagement is rated higher in 2 areas: Usability, Support Rating

Likelihood to Recommend

10.0

Salesforce Social Studio

100%
54 Ratings
9.3

SAP Cloud for Social Engagement

93%
3 Ratings

Likelihood to Renew

8.8

Salesforce Social Studio

88%
38 Ratings

SAP Cloud for Social Engagement

N/A
0 Ratings

Usability

9.0

Salesforce Social Studio

90%
9 Ratings
9.3

SAP Cloud for Social Engagement

93%
2 Ratings

Availability

9.6

Salesforce Social Studio

96%
10 Ratings

SAP Cloud for Social Engagement

N/A
0 Ratings

Performance

8.4

Salesforce Social Studio

84%
10 Ratings

SAP Cloud for Social Engagement

N/A
0 Ratings

Support Rating

9.0

Salesforce Social Studio

90%
20 Ratings
9.3

SAP Cloud for Social Engagement

93%
2 Ratings

In-Person Training

10.0

Salesforce Social Studio

100%
1 Rating

SAP Cloud for Social Engagement

N/A
0 Ratings

Online Training

7.6

Salesforce Social Studio

76%
6 Ratings

SAP Cloud for Social Engagement

N/A
0 Ratings

Implementation Rating

9.8

Salesforce Social Studio

98%
12 Ratings

SAP Cloud for Social Engagement

N/A
0 Ratings

Likelihood to Recommend

Salesforce

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Read full review

SAP

My company exists within the Hospitality & Tourism industry where we provide Marketing and Event Planning services. SAP Cloud for Social Engagement helps me gain insight into how my vendors and clients feel about my company's brands, categories, products and services while remaining up-to-date with current market issues and trends.
Read full review

Pros

Salesforce

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review

SAP

  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.
Read full review

Cons

Salesforce

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Read full review

SAP

  • Include more social network standard integrations
  • Include more ready to use templates
  • Add more metrics within reports being pulled
Read full review

Pricing Details

Salesforce Social Studio

Starting Price

$0 Per Org Per Month

Editions & Modules

Salesforce Social Studio editions and modules pricing
EditionModules
Basic$1,000.001
Pro$4,000.002
Corporate$12,000.003
Enterprise$40,000.004

Footnotes

  1. Per Org Per Month
  2. Per Org Per Month
  3. Per Org Per Month
  4. Per Org Per Month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SAP Cloud for Social Engagement

Starting Price

Editions & Modules

SAP Cloud for Social Engagement editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    SAP

    No answers on this topic

    Usability

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    SAP

    It does the job it promises. It provides a very effective communication channel between my company and its clients and ensures that it is clear and retrievable. Communication is easier across various channels and also, many pre-recorded formats are available to make the process even smoother.
    Read full review

    Reliability and Availability

    Salesforce

    The platform is rarely down
    Read full review

    SAP

    No answers on this topic

    Performance

    Salesforce

    No issues with performance.
    Read full review

    SAP

    No answers on this topic

    Support Rating

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    SAP

    The marketing teams have reached out to SAP Cloud for Social Engagement support team multiple times and it has always been a breeze. Every issue is mostly resolved within the promised time frame. They seem to be well educated on the product.
    Read full review

    Online Training

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    SAP

    No answers on this topic

    Implementation Rating

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    SAP

    No answers on this topic

    Alternatives Considered

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    SAP

    The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
    Read full review

    Return on Investment

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

    SAP

    • Provides real-time social media messaging responses
    • Organizes analytics within one system
    • Our planners and sales team has seen an overall increase in business and revenue after implementing the SAP Cloud for Social Engagement
    Read full review

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