Salesforce Marketing Cloud Social Studio (retiring) vs. Sendible

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 6.4 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.8
11 Ratings
13% above category average
Sendible
8.3
6 Ratings
8% above category average
Boolean keyword searches8.010 Ratings8.05 Ratings
Filtering out noise/spam8.010 Ratings8.04 Ratings
Sentiment analysis9.09 Ratings8.04 Ratings
Broad channel coverage10.011 Ratings9.16 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.0
11 Ratings
0% below category average
Sendible
9.2
12 Ratings
14% above category average
Content planning and scheduling8.011 Ratings10.012 Ratings
Audience targeting8.010 Ratings10.010 Ratings
Content optimization8.09 Ratings7.010 Ratings
Workflow management8.011 Ratings10.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.0
10 Ratings
10% above category average
Sendible
7.5
10 Ratings
8% below category average
Automated routing and prioritization9.99 Ratings6.09 Ratings
Customer interaction histories7.010 Ratings9.57 Ratings
Bulk actions10.010 Ratings7.09 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
6% above category average
Sendible
7.0
9 Ratings
11% below category average
Lead generation8.09 Ratings9.04 Ratings
Content marketing9.010 Ratings9.09 Ratings
Paid media management8.08 Ratings1.01 Ratings
Campaigns and promotions8.09 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
11 Ratings
3% below category average
Sendible
10.0
12 Ratings
16% above category average
Twitter8.011 Ratings10.010 Ratings
Facebook8.011 Ratings10.012 Ratings
LinkedIn10.08 Ratings10.011 Ratings
Google+6.86 Ratings10.08 Ratings
Instagram9.08 Ratings10.09 Ratings
Pinterest6.54 Ratings10.04 Ratings
YouTube10.07 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
5% above category average
Sendible
6.7
10 Ratings
17% below category average
Campaign success analytics8.010 Ratings8.010 Ratings
Real-time tracking9.010 Ratings5.08 Ratings
Competitor analysis8.08 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
4% above category average
Sendible
9.0
11 Ratings
10% above category average
Role-based user permissions & privileges8.09 Ratings10.011 Ratings
Mobile access9.010 Ratings8.09 Ratings
Best Alternatives
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Small Businesses
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Score 9.7 out of 10
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Score 9.7 out of 10
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Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Likelihood to Recommend
9.0
(52 ratings)
10.0
(16 ratings)
Likelihood to Renew
8.8
(38 ratings)
8.0
(4 ratings)
Usability
9.0
(9 ratings)
9.0
(3 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
8.4
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
9.9
(3 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
-
(0 ratings)
Implementation Rating
9.8
(6 ratings)
-
(0 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Sendible
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
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Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Read full review
Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
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Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
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Reliability and Availability
Discontinued Products
The platform is rarely down
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Sendible
No answers on this topic
Performance
Discontinued Products
No issues with performance.
Read full review
Sendible
No answers on this topic
Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
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Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Sendible
No answers on this topic
Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Sendible
No answers on this topic
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Read full review
Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
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Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
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ScreenShots

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer