SAP Customer Data Solutions vs. SAS Visual Analytics

It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

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I was in a meeting with the client and there I have to show them some analytic data to them. But I was confused about how I will manage to show big data to clients with accuracy. But then the SAS Visual Analytics software helps me in presenting accurate data at the moment and it was very presentable and through that, I got the deal for that business.

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• SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
• The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
• SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.

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• Provides the flexibility to the end user to slice and dice the data.
• Anyone can make predictive models with the help of in-built algorithms without the need to write a single line of code or knowledge of what's under the hood of algorithms.
• The feature to simply ask a question related to data and getting a response in form of text, chart or graph is amazing.

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• I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
• integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.

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• SAS is relatively expensive when compared to other BI tools and requires a large amount of upfront fee which becomes an issue for smaller organizations.
• UI for the dashboards looks a little date in comparison to competitors like Tableau and Microstrategy.
• Integration with other open source software like Python needs to be built in.

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On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales

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SAS really is the cutting edge in Business Intelligence. That is all they do! They are constantly coming out with new products, product upgrades, and their tech support is second to none. In addition, their support of Education has made our ability to acquire their product possible.

We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

SAS BI is good for creating reports and dashboards and then sharing it with the users. It also has ability to manage access to the reports and dashboards but somehow with most of the world moving to open source languages R, Python and Julia, SAS BI feels to be archaic in terms of feature set and integrations it allow[s]. Also, comparing it with other Business Intelligence tools like Tableau and Microsoft BI, the functionality of SAS BI is very limited and doesn't justify the pricing.

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The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.

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There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

When you call tech support, you are immediately routed to a person who can answer your question. Often they can answer on the spot. However, if they cannot, you are given a track number and then followed up with. There have been times when I have had multiple track numbers open and they will actually TRACK YOU DOWN to ensure that your problem has been resolved. Issues do not fall into black holes with SAS. They are also willing to do a WebEx with you to diagnose the problem by seeing your environment, which is always helpful.

because it was made directly in the company

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They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.

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I have used Crystal Reports, Jaspersoft and SQL Server Reporting Services (SSRS). I would recommended Business Intelligence over SSRS and Crystal Reports. SSRS is very SQL-centric and Crystal Reports is more of an end-user tool. I would recommend Jaspersoft over Business Intelligence for developing a seamless web-based reporting interface but I highly recommend Business Intelligence for end-user ad-hoc reporting.

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because the platform actually allows you to scale at any time if designed following best practices

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• Having a single, stremlined point of entry for the customers improves the overall customer experience
• By the same reason, maintenance costs are reduced because interventions focus on a single object
• It's versatile in its integration so there is no need to change the surrounding software ecosystem

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• SAS Visual Analytics licensing cost should be reduced to enable users to use it in mass scale.
• More statistical and mathematical equations and theories should be converted into SAS functions for reusing.
• Because of enriched ETL and reporting capabilities SAS Visual Analytics is most preferred by business users.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info