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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A

    IBM Turbonomic

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    IBM Turbonomic, now part of the Concert platform, is a performance and cost optimization platform for public, private, and hybrid clouds used by cloud, infrastructure operations, and architecture to assure application performance while eliminating inefficiencies by dynamically resourcing applications through automated actions. One of the key features of IBM Turbonomic is its ability to continuously adjust…N/A
    Pricing
    SAP Customer Data SolutionsIBM Turbonomic
    Editions & Modules
    No answers on this topic
    IBM® Turbonomic On-Prem
    Varies - Request a Quote
    per month IBM Turbonomic On-prem optimizes data center resources in real time, ensuring app performance at the lowest cost by aligning infrastructure supply with dynamic application demand.
    IBM® Turbonomic Cloud Standard
    Varies - Request a Quote
    per month For customers with more than USD 1.6 million in annual cloud spend or 50 Managed Virtual Servers (MVS) or greater
    IBM® Turbonomic Hybrid Standard
    Varies - Request a Quote
    per month Advanced hybrid cloud optimization capabilities for customers with 200 managed virtual servers (MVS) or more
    Offerings
    Pricing Offerings
    SAP Customer Data SolutionsIBM Turbonomic
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Volume discounting available.
    More Pricing Information
    Community Pulse
    SAP Customer Data SolutionsIBM Turbonomic
    Considered Both Products
    SAP
    Chose SAP Customer Data Solutions
    There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us …
    Incentivized
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    50 Answers
    95%
    Would buy again
    53 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    96%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    96%
    Happy with the feature set
    54 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    98%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    39 Answers
    89%
    Implementation went as expected
    42 Answers
    Features
    SAP Customer Data SolutionsIBM Turbonomic
    Tag Management
    Comparison of Tag Management features of SAP Customer Data Solutions and IBM Turbonomic
    Feature
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    IBM Turbonomic
    -
    Ratings
    Tag library7.826 Ratings00 Ratings
    Tag variable mapping7.824 Ratings00 Ratings
    Ease of writing custom tags7.825 Ratings00 Ratings
    Rules-driven tag execution7.825 Ratings00 Ratings
    Tag performance monitoring8.024 Ratings00 Ratings
    Page load times7.925 Ratings00 Ratings
    Mobile app tagging7.524 Ratings00 Ratings
    Library of JavaScript extensions7.623 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Customer Data Solutions and IBM Turbonomic
    Feature
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    IBM Turbonomic
    -
    Ratings
    Standard visitor segmentation8.028 Ratings00 Ratings
    Behavioral visitor segmentation8.027 Ratings00 Ratings
    Traffic allocation control4.227 Ratings00 Ratings
    Website personalization9.926 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Customer Data Solutions and IBM Turbonomic
    Feature
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    IBM Turbonomic
    -
    Ratings
    Account Scoring8.027 Ratings00 Ratings
    Customer Data Governance8.928 Ratings00 Ratings
    Data Connectors4.329 Ratings00 Ratings
    Data Enhancement5.229 Ratings00 Ratings
    Data Ingestion6.129 Ratings00 Ratings
    Data Storage2.529 Ratings00 Ratings
    Data Visibility8.029 Ratings00 Ratings
    Event Data6.127 Ratings00 Ratings
    Identity Resolution8.927 Ratings00 Ratings
    Cloud Management
    Comparison of Cloud Management features of SAP Customer Data Solutions and IBM Turbonomic
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    IBM Turbonomic
    8.0
    24 Ratings
    9% below category average
    Cloud Management Security00 Ratings7.818 Ratings
    Automation and Orchestration00 Ratings8.725 Ratings
    Cost Management00 Ratings7.926 Ratings
    Cloud Management Performance Monitoring00 Ratings8.426 Ratings
    Governance and Compliance00 Ratings7.624 Ratings
    Resource Management00 Ratings9.325 Ratings
    Systems Integration00 Ratings6.725 Ratings
    Best Alternatives
    SAP Customer Data SolutionsIBM Turbonomic
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Rackspace Fabric
    Score6.3 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Cisco Intersight
    Score8.9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Cisco Intersight
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Customer Data SolutionsIBM Turbonomic
    Likelihood to Recommend
    9.0
    (58 ratings)
    8.6
    (156 ratings)
    Likelihood to Renew
    9.5
    (10 ratings)
    9.0
    (24 ratings)
    Usability
    9.1
    (7 ratings)
    7.7
    (21 ratings)
    Availability
    9.0
    (57 ratings)
    10.0
    (3 ratings)
    Performance
    7.3
    (7 ratings)
    8.0
    (6 ratings)
    Support Rating
    9.1
    (8 ratings)
    8.0
    (25 ratings)
    In-Person Training
    9.1
    (2 ratings)
    8.2
    (3 ratings)
    Online Training
    9.1
    (7 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    7.3
    (7 ratings)
    9.7
    (18 ratings)
    Configurability
    9.1
    (1 ratings)
    10.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (2 ratings)
    Ease of integration
    9.1
    (1 ratings)
    7.3
    (5 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.3
    (4 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    4.5
    (1 ratings)
    10.0
    (3 ratings)
    Vendor pre-sale
    4.5
    (1 ratings)
    10.0
    (3 ratings)
    User Testimonials
    SAP Customer Data SolutionsIBM Turbonomic
    Likelihood to Recommend
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
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    IBM
    Datacenter Consolidation and Hardware Optimization: This scenario is relevant to you as a hardware manager. It applies when you have physical servers (like Power or System z) and want to maximize virtual machine density. Why it works: IBM Turbonomic analyzes the peak usage times of each VM. If VM "A" is active during the day and VM "B" at night, it places them on the same physical host. Ideal scenario: Data migration projects or when you're told, "[...], there's no budget for more servers this year, make everything fit on what we have." Consolidación de Datacenters y Optimización de Hardware,Este escenario te toca de cerca como encargado de Hardware. Cuando tienes servidores físicos (como los Power o System z) y quieres maximizar la densidad de máquinas virtuales.Por qué funciona: IBM Turbonomic analiza las horas pico de cada VM. Si la VM "A" es activa de día y la VM "B" de noche, las coloca en el mismo host físico.Escenario ideal: Proyectos de migración de datos o cuando te dicen: "[...], no hay presupuesto para más servidores este año, haz que quepa todo en lo que tenemos". This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Incentivized
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    Pros
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
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    IBM
    • Presentation is nice. Its easy to understand what your looking at and the data that is being presented to you.
    • Properly identify resource utilization and recommendations for action on how VMs can be improved and resources can be better utilized.
    • It was also able to tell us the same information and analysis for cloud resources. I was not expecting that.
    Incentivized
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    Cons
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
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    IBM
    • It would be nice if the UI included a break-down of features that are both licensed as well as un-licensed. That way, you could not only see what you have, but what you don't.
    • The right-sizing recommendations are great, but very little info is given about why the recommendation is being made. More info would not only increase understanding, but would also help drive decision-making.
    Incentivized
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    Likelihood to Renew
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
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    IBM
    We are certainly happy with Turbonomic as a whole and have invested quite a bit of time and effort into learning the ins and outs of the product. We have our reporting setup the way we want it and have gained definite value from these features. I will say though that many products nowadays are offering more native monitoring, reporting, and alerting features which may eventually steer us away from this product
    Incentivized
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    Usability
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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    IBM
    Excellent approach to larger VM organizational management. They have an very clean integrated dashboard that allows us to see everything in our environment and what that is doing in real-time. It works on multiple hyper-visors really well and integrates capacity planning on my local site as well as my cloud locations.
    Incentivized
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    Reliability and Availability
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
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    IBM
    VMTurbo has not caused any outages by not doing what we expect it to do.
    Incentivized
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    Performance
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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    IBM
    It allocates resources among applications by showing more on the cost breakdown by cloud service, with metrics on cloud provider information like Azure Management, Identity, Networking, Storage with costs per day, and total services costs. This then could facilitate and show the corresponding actions thereafter upon scaling.
    Incentivized
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    Support Rating
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    IBM
    When I contact support I get a quick response and they are able to solve my problem quickly. I also get a sense that they want to make sure that we are getting value from the product and walk me through whatever steps are needed to accomplish my goals.
    Incentivized
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    In-Person Training
    SAP
    because it was made directly in the company
    Incentivized
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    IBM
    Alex (from VMTurbo) has worked with the product for years and helped develop the product. He was very knowledgeable and was able to provide our support team with details knowledge on how to get our deployment configured correctly as well as help with another VMTurbo POC within another customers environment.
    Incentivized
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    Online Training
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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    IBM
    After buying VMTurbo Operations Manager, I was invited to an online user training event. I felt this training was effective and dug just deep enough to be informative yet still keep my attention. Additionally, the webinar was free.
    Incentivized
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    Implementation Rating
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    IBM
    The implementation was very simple. Just upload an OVA file and power on the VM. Once it comes up enter some networking information and you can then access the web interface. From there, just begin configuring the system for your environment by adding you license and the various virtual environments and storage through the inventory tab
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    Alternatives Considered
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
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    IBM
    As the organization had experience of years in using IBM products, we had the confidence that they will provide us with great support. And we needed a reliable solution as a financial institute to ensure continuous operations. Even though the price was very high, we made the correct decision to go ahead with IBM Turbonomic as the feedback from existing users in the region was very positive. We needed a solution which was capable of handling our automation requirements. All these were green in IBM Turbonomic.
    Incentivized
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    Scalability
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    IBM
    It’s very scalable.
    Incentivized
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    Professional Services
    SAP
    No answers on this topic
    IBM
    Professional services were always there to guide us in our transformation to the cloud. They understood our business model and then were able to provide guidance on what we needed from the tool.
    Incentivized
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    Return on Investment
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    IBM
    • Application performance has been a big one. With Turbonomic keeping everything running at top performance, it can make changes when extra resources are need, quicker than somebody being notified and then making the necessary changes.
    • Turbonomic has been a great cost savings for us on multiple occasions. We use it every time we are improving servers.
    • With the planning feature we get the best performance form new hardware purchases
    Incentivized
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    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

    IBM Turbonomic Screenshots

    Screenshot of IBM Turbonomic Action Center, where it shows the list of optimization actions across the global environment—on-prem and cloud—that should be taken to minimize cost while assuring performance.Screenshot of IBM Turbonomic Application, a view that shows the global environment across private and public infrastructure from the context of individual application components. Users can optimize one application at a time by viewing each app's pending actions. The Supply Chain at left shows all of the entities across applications and their interdependencies.Screenshot of The IBM Turbonomic Cloud Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the cloud cost savings opportunities realized and not yet realized over any time period.Screenshot of The IBM Turbonomic On-prem Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the savings opportunities realized and not yet realized over any time period.Screenshot of an IBM Turbonomic Cloud view, where the public cloud environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in the public cloud(s) and their interdependencies.Screenshot of The IBM Turbonomic On-Prem view that shows the user's private data center environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in data center(s) and the interdependencies between them.