SAP Lumira Discovery vs. Cyfe, by Traject

Infographics derived from specific data sources appears to be well suited for development using Lumira. The development of executive level dashboards was less appropriate from my perspective. The software does not provide sufficient demonstration or samples for the users to learn from in my opinion.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• SAP has built in features you would expect from a data visualization package, like easy import from other SAP systems.
• SAP has most of the typical charts that you would expect in order to visualize your data.
• SAP allows you to have multiple charts on one visualization for your data.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• Even though the process of creating visualizations of data is now greatly improved, it could still be a lot better as users become accustomed to this kind of tool and bring forward edge cases the developers did not anticipate.
• It would be awesome to have a cross platform tool that works on more than just Windows.
• Some options for specific graphs feel limiting.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

Given the scope ,maintanence , support and budget are the main drivers to deciding renewal of a software

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

SAP Lumira is very good self service analytical tool with powerful capabilities. However need to look into other SAP products in BI space, like SAP SAC. SAP Lumira is more used for custom and complex analytical need in business intelligence area. Also SAP Lumira is going out of maintenance in coming future replaced by SAP SAC.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Lumira is a desktop application runs in its own JVM. It installs its own java runtime libraries to avoid any core java version conflicts. The availability of the application is completely relies on individual machine hardware configuration. On a decent desktop, it performs well and always launches in either 32 or 64 bit environment based on the hosts system's OS

Incentivized

The performance is linear with amount of data that is being explored. We have done some benchmarks acquiring 10million data cells without having any performance problems. We need to make proper adjustments to jvm run time properties to start with higher heap size and other parameters that optimizes the run time performance

Incentivized

It does not have many bugs or issues since not a lot of new features are being added. The customer support for SAP Lumira Discovery is good and anyone considering this as a self-service tool would be happy. It integrates well in the SAP BI suite of products and the overall experience is positive.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

We did not take in-person training

Incentivized

Most of the user guides are pretty comprehensive and very easy to understand. The product itself is designed to be self-serve tool, did not need much of the end-user training. Most of the training we had is to how to read the data, how to explore the data, how to acquire the data etc.

Incentivized

Installing the desktop software on end-user machines is always challenging. The machine specifications are the biggest factor when running Lumira and be able to handle large datasets during data exploration. This often demands beefy machines at least for power-users. Although Lumira software licensing is not a big problem but managing partner's extensions and keeping track of their individual licenses may be an issue. If there is a way to bundle the more popular extensions such as vSQL or vOLAP should be bundled in core product and offer them as part of Lumira license instead of a separate license which causer operational burden.

Incentivized

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Even though SAP Analytics Cloud is considered to be better in aspects such as data connectivity or analytics, we decided to choose Lumira as it was easier to understand, learn and use. As our business is not really that big and does not require the inclusion of large amounts of data, Lumira was overall the safest and most comfortable option. Also, some members in our team had previous knowledge so it was easier to adapt

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

Enterprise wide implementation is a challenge with data security and trustedness. No easy installation can be done across the enterprise. no upgrade paths also available from SAP. They have so much of experience with desktop implementation, there it could be a controlled environment with a capital budget. These may be resolved in the upcoming releases

Incentivized

• We could obtain original data from vast and detailed corporate and personal data sources.
• We could share visual analysis results with stakeholders via the cloud, and it could also be viewed on a tablet.
• It is very flexible and accurate to use. It can be used for forecasting sales, resource planning, and scheduling.

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations