SE Ranking vs. WordTracker

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.

Incentivized

To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.

Incentivized

• Rank racking. It’s really important for us that the ranks are tracked accurately.
• Monitoring of changes made on the website. We’ve found this feature really useful.
• Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.

• Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
• WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
• WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
• We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
• This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Incentivized

• I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
• Some more video tutorials on the site on how to use some tools would be helpful.
• More in-system popups would be more helpful too.

Incentivized

• More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
• Pricing could be more affordable
• Better explore keywords that indicate a customer is ready to purchase

Incentivized

• Good bang for the buck.
• Makes the work flow easier by being able to extract data faster.
• Quick for my team to learn how to use.
• Lots of data. Really really lots of data.
• Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there

They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.

The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.

Incentivized

SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.

Incentivized

I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors

Incentivized

• The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
• It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
• Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.

Incentivized

• WordTracker helped come up with strong keywords for Search Ads which increased click throughs
• Helped maximize the keywords used on client websites and improve the quality of leads coming through