Seismic vs. Terminus ABM Platform

Seismic excels at being a one-stop shop for all content that is relevant to salespeople and the deal cycles they work through. It does a great job not only making content and training readily available but also at distributing the right content at the right time/for the right scenario. Based on my experience with the tool, this was a go-to for many reps (myself included) because it saved us so much time. Rather than sifting through documents and collateral, we could easily find what we needed in a matter of moments.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
• Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
• Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Adding more integration points and use cases with Salesforce would be good to have
• Navigating to a specific resource gets cumbersome sometimes especially with lots of content
• Bulk user operations and taking actions on behalf of other users would be good to have as well

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Seismic's support team has been exceptional at providing support when an issue has come up, or when we have had questions regarding the platform. They have responded quickly, and I feel as if they truly try to find a solution to the quickest of their abilities. My team and I truly feel supported when it comes to reaching out to Seismic.

Savo, Google Drive, Shared folders Savo - was best in class a long time ago (and has since been bought by Seismic) - but required a lot of administrative work to setup and maintain. I had three people working on it full time to create pages and managing content. Shared folders and google drive are good to share content, but terrible at searching and tagging (not fully indexed and no tagging)

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• We can quickly generate product-specific proposals.
• We've experienced repeated frustrations while trying to edit/update the LiveDoc.
• Errors in LiveDoc coding have occasionally produced errors in the generated proposals where certain fields (Customer Name, for example) should have been automatically completed but were not.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting