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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Tableau Server

    Score7.5 out of 10
    N/ATableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.

    $12

    Per User Per Month

    Pricing
    SemrushTableau Server
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Viewer
    $12.00
    Per User Per Month
    Explorer
    $35.00
    Per User Per Month
    Creator
    $70.00
    Per User Per Month
    Offerings
    Pricing Offerings
    SemrushTableau Server
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    SemrushTableau Server
    Considered Both Products
    Semrush
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    71%
    Implementation went as expected
    5 Answers
    Features
    SemrushTableau Server
    SEO
    Comparison of SEO features of Semrush and Tableau Server
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Tableau Server
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Tableau Server
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Tableau Server
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Tableau Server
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Tableau Server
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    8.4
    95 Ratings
    3% above category average
    Pixel Perfect reports00 Ratings9.129 Ratings
    Customizable dashboards00 Ratings7.094 Ratings
    Report Formatting Templates00 Ratings9.081 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    7.8
    95 Ratings
    3% below category average
    Drill-down analysis00 Ratings8.095 Ratings
    Formatting capabilities00 Ratings8.093 Ratings
    Integration with R or other statistical packages00 Ratings8.059 Ratings
    Report sharing and collaboration00 Ratings7.089 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    7.2
    91 Ratings
    13% below category average
    Publish to Web00 Ratings8.085 Ratings
    Publish to PDF00 Ratings7.084 Ratings
    Report Versioning00 Ratings8.070 Ratings
    Report Delivery Scheduling00 Ratings8.077 Ratings
    Delivery to Remote Servers00 Ratings5.19 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    8.3
    90 Ratings
    4% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.086 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.085 Ratings
    Predictive Analytics00 Ratings8.064 Ratings
    Pattern Recognition and Data Mining00 Ratings8.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    10.0
    95 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.093 Ratings
    Role-Based Security Model00 Ratings10.090 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.092 Ratings
    Report-Level Access Control00 Ratings10.01 Ratings
    Single Sign-On (SSO)00 Ratings10.062 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    8.1
    79 Ratings
    5% above category average
    Responsive Design for Web Access00 Ratings10.077 Ratings
    Mobile Application00 Ratings7.061 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.068 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Semrush and Tableau Server
    Feature
    Semrush
    -
    Ratings
    Tableau Server
    6.4
    46 Ratings
    19% below category average
    REST API00 Ratings8.040 Ratings
    Javascript API00 Ratings8.037 Ratings
    iFrames00 Ratings6.040 Ratings
    Java API00 Ratings5.57 Ratings
    Themeable User Interface (UI)00 Ratings6.19 Ratings
    Customizable Platform (Open Source)00 Ratings4.67 Ratings
    Best Alternatives
    SemrushTableau Server
    Small Businesses
    Serpstat
    Score10 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushTableau Server
    Likelihood to Recommend
    8.2
    (154 ratings)
    8.0
    (111 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    10.0
    (20 ratings)
    Usability
    8.2
    (10 ratings)
    8.0
    (17 ratings)
    Availability
    9.1
    (1 ratings)
    9.0
    (9 ratings)
    Performance
    7.3
    (1 ratings)
    8.1
    (8 ratings)
    Support Rating
    9.9
    (17 ratings)
    3.0
    (18 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (9 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    9.1
    (13 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    5.1
    (79 ratings)
    Data Sources
    -
    (0 ratings)
    6.6
    (82 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushTableau Server
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Tableau
    Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Tableau
    • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
    • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
    • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Tableau
    • Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
    • Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Tableau
    It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
    Incentivized
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Tableau
    Tableau Server takes training and experience in order to unlock the application's full potential. This is best handled by a qualified data scientist or data analytics manager. Tableau user interface layout, nomenclature, and command structure take time and training to become proficient with. Integration and connectivity require proper IT developer support.
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Tableau
    Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
    Read full review
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Tableau
    While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
    Read full review
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Tableau
    We have consistently had highly satisfactory results every time we've reached out for help. Our contractor, used for Tableau server maintenance and dashboard development is very technically skilled. When he hits a roadblock on how to do something with Tableau, the support staff have provided timely and useful guidance. He frequently compares it to Cognos and says that while Cognos has capabilities Tableau doesn't, the bottom line value for us is a no-brainer
    Incentivized
    Read full review
    In-Person Training
    Semrush
    No answers on this topic
    Tableau
    In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
    Read full review
    Online Training
    Semrush
    No answers on this topic
    Tableau
    The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Tableau
    Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
    Read full review
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Tableau
    Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Tableau
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Tableau
    • Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
    • There are some significant setup for the server product.
    • Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
    Incentivized
    Read full review
    ScreenShots

    Tableau Server Screenshots

    Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.