SendPulse vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SendPulse
Score 8.7 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
SendPulseTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
SendPulseTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
SendPulseTwilio SendGrid
Considered Both Products
SendPulse
Chose SendPulse
Its integration with sms facility and Viber makes it different from others.
To be very honest I use all three facilities depending upon the content which i need to communicate to my subscribers. I use SendPulse more frequently because of its richness. And it delivers good …
Twilio SendGrid
Chose Twilio SendGrid
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
Chose Twilio SendGrid
I started using this application only because of its accuracy in newsletters. Once I started using this application for my product promotions I got very positive results. After couple of successful promotional email campaigns I realized a significant increase in transactional …
Top Pros
Top Cons
Features
SendPulseTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SendPulse
6.5
11 Ratings
22% below category average
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor5.011 Ratings7.733 Ratings
Dynamic content4.011 Ratings7.936 Ratings
Ability to test dynamic content8.09 Ratings8.034 Ratings
A/B testing8.08 Ratings8.526 Ratings
Mobile optimization6.011 Ratings9.034 Ratings
Email deliverability reporting7.011 Ratings7.546 Ratings
List management6.011 Ratings5.940 Ratings
Triggered drip sequences8.09 Ratings7.520 Ratings
Landing pages00 Ratings7.522 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SendPulse
8.2
11 Ratings
6% above category average
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards9.010 Ratings8.544 Ratings
Standard reports7.011 Ratings8.544 Ratings
Custom reports8.58 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SendPulse
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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SendPulseTwilio SendGrid
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
SendPulseTwilio SendGrid
Likelihood to Recommend
5.0
(11 ratings)
5.5
(57 ratings)
Likelihood to Renew
9.1
(1 ratings)
7.0
(1 ratings)
Usability
8.2
(1 ratings)
1.0
(4 ratings)
Support Rating
9.1
(1 ratings)
3.0
(9 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
SendPulseTwilio SendGrid
Likelihood to Recommend
SendPulse Ltd.
SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
SendPulse Ltd.
  • One of the best features of this software is its user interface. I found it very intuitive.
  • It has sms feature also which is a great add-on to this software.
  • It has live chat support feature. And I find it very helpful when i find any technical problem.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
SendPulse Ltd.
  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
SendPulse Ltd.
Because I love how easy and intuitive SendPulse is.
Read full review
Twilio
No answers on this topic
Usability
SendPulse Ltd.
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
SendPulse Ltd.
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
SendPulse Ltd.
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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Twilio
No answers on this topic
Alternatives Considered
SendPulse Ltd.
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
SendPulse Ltd.
  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android