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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    SEOGadget for ExcelSprout Social
    Editions & Modules
    No answers on this topic
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    SEOGadget for ExcelSprout Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SEOGadget for ExcelSprout Social
    Considered Both Products
    Builtvisible UK
    No answer on this topic
    Sprout Social
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    106 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    108 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    86 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    92 Answers
    Features
    SEOGadget for ExcelSprout Social
    SEO
    Comparison of SEO features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    Sprout Social
    -
    Ratings
    Keyword analysis7.01 Ratings00 Ratings
    Backlink management9.01 Ratings00 Ratings
    SERP ranking tracking6.01 Ratings00 Ratings
    Page grader7.01 Ratings00 Ratings
    Competitive analysis7.01 Ratings00 Ratings
    Site recommendations5.01 Ratings00 Ratings
    Task management5.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Sprout Social
    -
    Ratings
    Local SEO7.01 Ratings00 Ratings
    Social SEO6.01 Ratings00 Ratings
    Global SEO7.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    Sprout Social
    -
    Ratings
    Multi-domain support7.01 Ratings00 Ratings
    Integration with web analytics tools9.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Boolean keyword searches00 Ratings6.980 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings
    Sentiment analysis00 Ratings7.077 Ratings
    Broad channel coverage00 Ratings8.090 Ratings
    Publishing
    Comparison of Publishing features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Content planning and scheduling00 Ratings9.2145 Ratings
    Audience targeting00 Ratings7.2110 Ratings
    Content optimization00 Ratings8.2126 Ratings
    Workflow management00 Ratings8.4126 Ratings
    Engagement
    Comparison of Engagement features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Automated routing and prioritization00 Ratings7.687 Ratings
    Customer interaction histories00 Ratings8.1116 Ratings
    Bulk actions00 Ratings8.1115 Ratings
    Marketing
    Comparison of Marketing features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Lead generation00 Ratings6.869 Ratings
    Content marketing00 Ratings8.192 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Twitter00 Ratings8.8126 Ratings
    Facebook00 Ratings8.7143 Ratings
    LinkedIn00 Ratings8.6130 Ratings
    Google+00 Ratings7.846 Ratings
    Instagram00 Ratings8.6132 Ratings
    Pinterest00 Ratings8.246 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Campaign success analytics00 Ratings8.6138 Ratings
    Real-time tracking00 Ratings8.1134 Ratings
    Competitor analysis00 Ratings7.8120 Ratings
    Account management
    Comparison of Account management features of SEOGadget for Excel and Sprout Social
    Feature
    SEOGadget for Excel
    -
    Ratings
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Role-based user permissions & privileges00 Ratings8.7132 Ratings
    Mobile access00 Ratings7.3124 Ratings
    Best Alternatives
    SEOGadget for ExcelSprout Social
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOGadget for ExcelSprout Social
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.4
    (203 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (67 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (130 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    1.8
    (39 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    1.0
    (12 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (42 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    SEOGadget for ExcelSprout Social
    Likelihood to Recommend
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Pros
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Cons
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Likelihood to Renew
    Builtvisible UK
    No answers on this topic
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Usability
    Builtvisible UK
    No answers on this topic
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Reliability and Availability
    Builtvisible UK
    No answers on this topic
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    Builtvisible UK
    No answers on this topic
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Builtvisible UK
    No answers on this topic
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
    Read full review
    Online Training
    Builtvisible UK
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Builtvisible UK
    No answers on this topic
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Return on Investment
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.