Serpstat vs. Topic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Serpstat
Score 9.3 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
Topic
Score 8.1 out of 10
N/A
Topic, from Topic or Chia Labs, Inc, aims to make it easier for writers to create comprehensive content. Its AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work. The system gives actionable suggestions to enable writers to create content in order to drive results.
$99
per month
Pricing
SerpstatTopic
Editions & Modules
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Starter
$99
per month ($10 per brief)
Plus
$199
per month ($8 per brief)
Premium
$299
per month ($6 per brief)
Enterprise
Custom Pricing
Offerings
Pricing Offerings
SerpstatTopic
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$59 per userNo setup fee
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.20% discount for annual payment.
More Pricing Information
Features
SerpstatTopic
SEO
Comparison of SEO features of Product A and Product B
Serpstat
9.6
14 Ratings
21% above category average
Topic
8.8
1 Ratings
12% above category average
Keyword analysis9.914 Ratings10.01 Ratings
Backlink management9.413 Ratings00 Ratings
SERP ranking tracking9.314 Ratings8.01 Ratings
Page grader9.610 Ratings8.01 Ratings
Competitive analysis9.614 Ratings9.01 Ratings
Site audit / diagnostics9.914 Ratings00 Ratings
Site recommendations9.67 Ratings00 Ratings
Task management9.33 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Serpstat
9.6
13 Ratings
23% above category average
Topic
10.0
1 Ratings
27% above category average
Local SEO9.311 Ratings10.01 Ratings
Social SEO9.57 Ratings00 Ratings
Mobile SEO9.74 Ratings10.01 Ratings
Global SEO9.913 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Serpstat
10.0
12 Ratings
17% above category average
Topic
10.0
1 Ratings
17% above category average
Multi-domain support10.012 Ratings10.01 Ratings
Integration with web analytics tools10.07 Ratings10.01 Ratings
Best Alternatives
SerpstatTopic
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Nozzle
Score 9.9 out of 10
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Nozzle
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
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Score 8.6 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SerpstatTopic
Likelihood to Recommend
9.7
(14 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
SerpstatTopic
Likelihood to Recommend
Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Topic (Chia Labs, Inc)
Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
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Pros
Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Topic (Chia Labs, Inc)
  • Content Brief
  • Competitive SERP ranking analysis
  • Grouping content topics together to see related keywords/ content clusters easily
  • Analyzing Google Search Console data for content refresh opportunities
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Cons
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Topic (Chia Labs, Inc)
  • Using the GSC data to find new, adjacent content opportunities.
  • They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
  • Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
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Likelihood to Renew
Serpstat.com
I am very happy with the program and their services.
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Topic (Chia Labs, Inc)
No answers on this topic
Usability
Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
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Topic (Chia Labs, Inc)
No answers on this topic
Support Rating
Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Topic (Chia Labs, Inc)
No answers on this topic
Alternatives Considered
Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Topic (Chia Labs, Inc)
Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.
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Return on Investment
Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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Topic (Chia Labs, Inc)
  • It has greatly reduced the number of hours our SEO team has to review content
  • Has sped up our content briefs by hours per brief
  • Great for helping us to see what content is performing well / needs help via the Google Search Console integration
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ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview

Topic Screenshots

Screenshot of Outline BuilderScreenshot of Writing Grading