Serpstat vs Topic | TrustRadius

Likelihood to Recommend

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

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Gary Shouldis

Founder & CEO

3Bug MediaMarketing and Advertising, 1-10 employees

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Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

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Mark Barrera

Senior Director Marketing / Head of SEO

TrustRadiusInformation Services, 51-200 employees

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Feature Rating Comparison

Serpstat

Topic

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Serpstat

Topic

Local SEO

Social SEO

Mobile SEO

Global SEO

Serpstat

Topic

Multi-domain support

Integration with web analytics tools

Pros

Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Content Brief
Competitive SERP ranking analysis
Grouping content topics together to see related keywords/ content clusters easily
Analyzing Google Search Console data for content refresh opportunities

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Mark Barrera

Senior Director Marketing / Head of SEO

TrustRadiusInformation Services, 51-200 employees

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Cons

As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Using the GSC data to find new, adjacent content opportunities.
They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

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Mark Barrera

Senior Director Marketing / Head of SEO

TrustRadiusInformation Services, 51-200 employees

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Support Rating

Serpstat 10.0

Based on 2 answers

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

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Drew Harrison

Software Engineer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.

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Tim Mack

Founder and Ring Master

The Imperial OPAPerforming Arts, 11-50 employees

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Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

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Mark Barrera

Senior Director Marketing / Head of SEO

TrustRadiusInformation Services, 51-200 employees

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Return on Investment

Serpstat has helped increase web traffic of numerous clients up to 3,000%
With clients having better web traffic, I'm able to close clients at a higher rate.

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Evan Laird

Senior Growth Marketing Manager

Galactic FedInternet, 1-10 employees

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It has greatly reduced the number of hours our SEO team has to review content
Has sped up our content briefs by hours per brief
Great for helping us to see what content is performing well / needs help via the Google Search Console integration

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Mark Barrera

Senior Director Marketing / Head of SEO

TrustRadiusInformation Services, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

$69*

* per user

Serpstat Editions & Modules

Edition

Lite	$69¹
Standart	$149¹
Advanced	$299¹
Enterprise	$499¹

per month

Additional Pricing Details

Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Topic Editions & Modules

Edition

Starter	$99¹
Plus	$199²
Premium	$299³
Enterprise	Custom Pricing

per month ($10 per brief)
per month ($8 per brief)
per month ($6 per brief)

Additional Pricing Details

20% discount for annual payment.

Rating Summary

Serpstat

Topic

Serpstat

Topic

Serpstat

Topic

Likelihood to Recommend

Serpstat

Topic

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Pros

Serpstat

Topic

Cons

Serpstat

Topic

Support Rating

Serpstat

Topic

Alternatives Considered

Serpstat

Topic

Return on Investment

Serpstat

Topic

Screenshots

Serpstat

Topic

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Serpstat Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Topic Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison