Singular vs. Uptempo

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!

• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

Incentivized

• The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
• Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
• The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.

• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

Incentivized

• Integrate the marketing department closer to the other companies departments output.
• Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
• We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.

Incentivized

I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.

Incentivized

Easy to use and allows you to track just about anything that's important to your business

Incentivized

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Incentivized

AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Incentivized

Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.

• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

Incentivized

• We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
• We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.

Incentivized