Skai vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skai
Score 8.7 out of 10
N/A
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
TubeMogul (discontinued)
Score 8.8 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
SkaiTubeMogul (discontinued)
Editions & Modules
Kenshoo
$10,000
Starting Price
No answers on this topic
Offerings
Pricing Offerings
SkaiTubeMogul (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
SkaiTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
6.9
10 Ratings
10% below category average
TubeMogul (discontinued)
6.8
6 Ratings
11% below category average
Data Transfer8.310 Ratings6.45 Ratings
DSP integration5.55 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
11 Ratings
26% below category average
TubeMogul (discontinued)
6.7
6 Ratings
17% below category average
Ad campaign creation7.511 Ratings6.56 Ratings
Ad deployment7.611 Ratings6.66 Ratings
Display advertising4.310 Ratings7.52 Ratings
Ad display and retargeting segmentation4.910 Ratings6.04 Ratings
Sequence targeting6.29 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Skai
7.2
12 Ratings
8% below category average
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Ad dashboards7.512 Ratings7.37 Ratings
Ad performance reports9.612 Ratings6.77 Ratings
Ad conversion tracking6.612 Ratings5.22 Ratings
Ad attribution reporting7.511 Ratings3.12 Ratings
Cross-channel ad management5.810 Ratings6.45 Ratings
Ad forecasting and optimization6.211 Ratings5.56 Ratings
Best Alternatives
SkaiTubeMogul (discontinued)
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SkaiTubeMogul (discontinued)
Likelihood to Recommend
9.1
(17 ratings)
7.0
(10 ratings)
Likelihood to Renew
7.8
(3 ratings)
4.0
(2 ratings)
Usability
9.4
(2 ratings)
10.0
(1 ratings)
Availability
3.6
(2 ratings)
-
(0 ratings)
Support Rating
9.4
(2 ratings)
-
(0 ratings)
User Testimonials
SkaiTubeMogul (discontinued)
Likelihood to Recommend
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Adobe
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Pros
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Adobe
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
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Cons
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Adobe
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
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Likelihood to Renew
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Adobe
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
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Usability
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Adobe
No answers on this topic
Support Rating
Skai
Very responsive and bring fast answers for problems
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Adobe
No answers on this topic
Alternatives Considered
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Adobe
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Return on Investment
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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Adobe
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
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ScreenShots