Skype for Business was an online messaging and conferencing tool, now superseded by Microsoft Teams.
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StackAdapt
Score7.2 out of 10
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StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Skype for Business, now part of Microsoft Teams is a remote/virtual team collaboration tool must have...especially if you already use Microsoft tools. Of course, since it now part of an MS 365 subscription, it really doesn't make sense to use anything else. It is easy to use and just works. I'm not sure how anyone who works with digital files/documents and needs to work with other people doing similar work can be effective without such a tool. Of course, there are a number of alternatives like Zoom or Webex, but why pay or use another separate tool if you don't need to. :-)
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StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately. The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Instant messaging to anyone who we know only by name/email. Even if they're offline, they get the message in missed convos and a notification automatically goes to them via Outlook mail. All conversations are saved and accessible via Outlook.
Video and voice calls are a norm in the WFH scenario, and an average employee has around 4-5 calls a day. Skype gives notifications for upcoming meetings, allows easy scheduling via outlook calendar, and its audio/video quality [is] reasonably good compared to the amount of data it consumes.
Status availabilities - in the WFH scenario, you could be off for lunch, out of office, busy, sharing screens - and might not want to be disturbed. Skype allows you to do that, and in case you're off, ensures that you know that you have missed messages.
Screen sharing - we have to share screens at least once or twice a day with a coworker when working on some issues/features, and Skype easily lets us do that. One of the best things about Skype is that the screen can be shared without being on a video/voice call - which is of immense advantage because oftentimes, you could prefer sharing the screen, while it [is] too noisy to talk.
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Connection issues can be hard to diagnose when they come up(as some knowledge of server information may be needed to reestablish as the connection troubleshooting options on the sky are not as user-friendly as the rest of the platform.
Some issues setting up camera/sound could use more info on troubleshooting options with playback sound, video, etc.
Statuses sometimes are unreliable and do not display correctly .
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The software is simple to install and configure. It is rather simple to explain for correct use. It is possible to profile users for the different functions offered. It is integrated quite completely with Outlook and with Active Directory security. It performs all communication functions well with one or more interlocutors and the possibility of granting control of your computer is convenient.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very easy to use. Even though Microsoft Teams has a lot of features and integrations, as a user I feel completely comfortable on finding what I need, getting information about the app extensions and using them. It's a very comprehensive tool, intuitive design and does not make me feel tired to be using it. I am glad with the current experience.
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
I have only had to reach out to the Support team at Skype for Business once with an issue, and I was pleasantly surprised and encouraged by the quickness and thoroughness of their response. The wait time was short and my question was dealt with politely and clearly, so I would say the support team has it together.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Skpe for business is utilized company wide in regards to my company. Everyone not only uses it, but uses it often. It is an effective way of communicating. It also integrates very nicely with outlook and all conversation history is pushed to a folder within the outlook system. We also have it so that if someone misses a message, they are sent an email reminder saying that there is a message that went unread.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the below reason I will always choose this app over its competitors: Better audio and video quality, Little to no disconnections or freezing when on a call/video conference Integrates well with mailbox/ calendar/ one drive, and SharePoint is easy to use
StackAdapt is significantly less expensive than The Trade Desk. StackAdapt doesn't have campaign minimums, unlike The Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to The Trade Desk but without the high contract.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Skype for Business has enabled a migration in part away from fixed line telephony and introduced the user to mobile working with a headset which cannot be overstated as being a game changer.
Being able to schedule Skype for Business meetings through Outlook has meant meetings with colleagues without a meeting room has been a great enabler.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Excellent traffic from our ads. Traffic exceeded our forecast.
Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
