SMTP2GO vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…
$10
Monthly or Annual Monthly email quota
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
SMTP2GOTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
SMTP2GOTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
SMTP2GOTwilio SendGrid
Considered Both Products
SMTP2GO
Chose SMTP2GO
Well we used to use sendgrid in the past.
But their base plan shares an ip with others, which means that more often than not our emails were blocked
They changed they policy of connections to api and sdks. We found Smtp2go that has the same price range and so we changed for them.
Chose SMTP2GO
The deliverability and ease-of-use of SMTP2GO were the two main factors for me. sendgrid does have a little more functionality, but I didn't really use it.
Chose SMTP2GO
SMTP2GO ended up being cheaper and easier to use. SMTP2G0 fit our needs better partly because it was more compatible with older systems, but it also hit the mark in terms of price for scale.
Chose SMTP2GO
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
Chose SMTP2GO
Some of the other services are really good but with the ease of setting up sub-accounts, the success in not having bounced emails, or strange receiving issues, the platform being so easy to use, and great support when you need it. They just don't compare.
Chose SMTP2GO
Simpler, easier to use, and way more cost effective
Chose SMTP2GO
SMTP2GO was easy to use and set up without ever having to go back and figure out why emails weren't being delivered. When compared to other solutions that had all the features I needed (multiple authentication methods, DKIM setup, reasonable logging), SMTP2GO's pricing was a …
Chose SMTP2GO
SMTP is basic, and basic is all that we needed. Just a simple SMTP relay with DKIM, DMARC, and SPF so we can abide by best email practices this product was exactly what we wanted.
Chose SMTP2GO
The price is very important and the support provided by the company too.The price and accessibility of the plans is one of the important things that differentiate SMTP2GO from other companies. If my email delivery is little, I do not have to pay large amounts, I can modify it …
Chose SMTP2GO
I really like the interface of SMTP2GO and how easy it is to use. I tried the other products but at first, I was having trouble getting the emails sent, so then I opened a free account at SMTP2GO and haven't looked back since. I will continue to use this product as long as I …
Twilio SendGrid

No answer on this topic

Top Pros
Top Cons
Features
SMTP2GOTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.840 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
8.0
46 Ratings
3% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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SMTP2GOTwilio SendGrid
Small Businesses
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Score 7.4 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 7.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 7.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
SMTP2GOTwilio SendGrid
Likelihood to Recommend
9.0
(98 ratings)
5.5
(57 ratings)
Likelihood to Renew
9.1
(3 ratings)
7.0
(1 ratings)
Usability
8.2
(1 ratings)
1.0
(4 ratings)
Support Rating
9.1
(4 ratings)
3.0
(9 ratings)
User Testimonials
SMTP2GOTwilio SendGrid
Likelihood to Recommend
SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Likelihood to Renew
SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
Read full review
Twilio
No answers on this topic
Usability
SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
Read full review
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Support Rating
SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
Read full review
Return on Investment
SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.