SnapLogic vs. TransUnion TruAudience

Snaplogic is unique from other IPASS tools if you're very sensitive about data security as they have an on-premise option where your data never needs to leave your data center. And data pipelines can be quickly created if Snaplogic has the requisite connector to your data sources. On the downside, if you're transforming a large amount of data for example in training machine learning models, a tool with elastic compute capability is more appropriate.

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

• Easy access to any type of source system. Data could be in any format.
• Very beautiful visual representation of transforms that makes it super easy to use it by any non developer.
• It can be run in cloud or on-premise. helping you choose your comfort of security.
• Has pretty good customer support and have recently started their community forum as well.

Incentivized

Independently Invited by TrustRadius

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• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Incentivized

Independently Invited by TrustRadius

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• They need to have a way to connect to GitHub to allow the users to maintain their version control in GitHub. This is a missing functionality.
• As pipelines become complex, it's difficult to have all the snaps stitched together - just like to see it done differently.
• They do not have a way to start/stop a preview. This is hard to use, especially if you have to stop an accidental preview invocation.

Incentivized

Independently Invited by TrustRadius

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• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This has been hands down the BEST software company I have ever used and dealt with. I am a 25 year IT veteran at this college. They go above and beyond in soliciting our feedback/input and proactively follow up about bugs, issues, etc. I have given multiple potential clients my thoughts and after seeing the SL demo they all sign up. I appreciate their support model, it's REFRESHING!

Incentivized

Invited by the Vendor

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Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

It is very powerful but has a steep learning curve

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Independently Invited by TrustRadius

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Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

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Independently Invited by TrustRadius

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They can be prompt but they have not been as useful as I've wanted. We had a bug that affected many of our customers through an API connection between SnapLogic and our platform. Eventually they were able to figure it out, but it took a long time of negotiating between our engineering team and theirs. Additionally, we installed the SnapLogic groundplex for our customers and we've run into a bunch of problems of connectivity. If SnapLogic offered to be on those calls with our clients to troubleshoot how to fix these problems, I would give them a better grade here.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The groundplex in our VPC is very nice for security reasons and the SnapLogic team was extremely helpful during our implementation

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We opted for SnapLogic due its ease of use and the flexibility it offers, it was the platform that was strongest in both application integration and data integration and both were use cases we wanted to be able to cover.

Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

• We have cut development time down by at least 70%
• The software was more on the expensive side at renewal which required some further approvals to be sought for the spend
• More developers are able to build and use Snaplogic pipelines in their projects

Incentivized

Invited by the Vendor

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• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.