SocialPilot vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SocialPilot
Score 7.2 out of 10
N/A
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
$30
per month - Manage 25 Social Media Accounts
Tailwind
Score 6.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
SocialPilotTailwind
Editions & Modules
Professional Plan
$30.00
per month - Manage 25 Social Media Accounts
Small Team Plan
$50.00
per month - Manage 50 Social Media Accounts
Agency Plan
$100.00
per month - Manage 100 Social Media Accounts
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
SocialPilotTailwind
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$30 per month - Manage 25 Social Media AccountsNo setup fee
Additional DetailsStart with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.
More Pricing Information
Features
SocialPilotTailwind
Publishing
Comparison of Publishing features of Product A and Product B
SocialPilot
9.0
3 Ratings
12% above category average
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling10.03 Ratings8.010 Ratings
Workflow management8.03 Ratings9.58 Ratings
Audience targeting00 Ratings9.77 Ratings
Content optimization00 Ratings7.110 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SocialPilot
10.0
3 Ratings
21% above category average
Tailwind
9.6
8 Ratings
17% above category average
Bulk actions10.03 Ratings9.56 Ratings
Automated routing and prioritization00 Ratings10.06 Ratings
Customer interaction histories00 Ratings9.43 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SocialPilot
9.0
3 Ratings
16% above category average
Tailwind
9.9
6 Ratings
26% above category average
Content marketing9.03 Ratings9.96 Ratings
Paid media management9.03 Ratings10.05 Ratings
Lead generation00 Ratings9.76 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SocialPilot
10.0
3 Ratings
16% above category average
Tailwind
8.5
10 Ratings
0% below category average
Twitter10.03 Ratings00 Ratings
Facebook10.03 Ratings00 Ratings
LinkedIn10.03 Ratings00 Ratings
Instagram10.03 Ratings8.06 Ratings
Pinterest10.02 Ratings9.010 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SocialPilot
10.0
3 Ratings
24% above category average
Tailwind
9.8
8 Ratings
22% above category average
Campaign success analytics10.03 Ratings10.07 Ratings
Real-time tracking10.02 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
SocialPilot
10.0
3 Ratings
21% above category average
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges10.03 Ratings10.06 Ratings
Mobile access10.03 Ratings5.17 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SocialPilot
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Best Alternatives
SocialPilotTailwind
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SocialPilotTailwind
Likelihood to Recommend
10.0
(3 ratings)
1.0
(11 ratings)
Usability
10.0
(2 ratings)
10.0
(1 ratings)
Support Rating
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
SocialPilotTailwind
Likelihood to Recommend
SocialPilot Solutions LLP
I've already introduced it to a number of my colleagues and it's saving them time too.
Read full review
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Pros
SocialPilot Solutions LLP
  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Cons
SocialPilot Solutions LLP
  • The interface is kind of outdated, but easy to get around
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Usability
SocialPilot Solutions LLP
I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.
Read full review
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
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Support Rating
SocialPilot Solutions LLP
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
Read full review
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
SocialPilot Solutions LLP
Read full review
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
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Return on Investment
SocialPilot Solutions LLP
  • It's had a positive impact that it saves hundreds of pounds a month compared to competitor
  • It is saving my staff time in setting up posts
  • It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
Read full review
Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

SocialPilot Screenshots

Screenshot of SocialPilot allows you to connect social media accounts according to your plan without exchanging login credentials with any of your clients.