What users are saying about
10 Ratings
28 Ratings
10 Ratings
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Score 9 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • SocialPilot ranks higher in 3 feature sets: Publishing, Channel coverage/integration, Account management
  • Tailwind ranks higher in 3 feature sets: Engagement, Marketing, Reporting/analytics

Publishing

9.0

SocialPilot

90%
8.6

Tailwind

86%
Tailwind ranks higher in 3/4 features

Content planning and scheduling

9.0
90%
2 Ratings
8.2
82%
10 Ratings

Workflow management

9.0
90%
2 Ratings
9.5
95%
8 Ratings

Audience targeting

N/A
0 Ratings
9.7
97%
7 Ratings

Content optimization

N/A
0 Ratings
7.2
72%
10 Ratings

Engagement

9.0

SocialPilot

90%
9.6

Tailwind

96%
Tailwind ranks higher in 3/3 features

Bulk actions

9.0
90%
2 Ratings
9.5
95%
6 Ratings

Automated routing and prioritization

N/A
0 Ratings
10.0
100%
6 Ratings

Customer interaction histories

N/A
0 Ratings
9.4
94%
3 Ratings

Marketing

9.0

SocialPilot

90%
9.9

Tailwind

99%
Tailwind ranks higher in 4/4 features

Content marketing

9.0
90%
2 Ratings
9.9
99%
6 Ratings

Paid media management

8.9
89%
2 Ratings
10.0
100%
5 Ratings

Lead generation

N/A
0 Ratings
9.7
97%
6 Ratings

Campaigns and promotions

N/A
0 Ratings
10.0
100%
5 Ratings

Channel coverage/integration

9.0

SocialPilot

90%
8.5

Tailwind

85%
SocialPilot ranks higher in 4/5 features

Twitter

9.0
90%
2 Ratings
N/A
0 Ratings

Facebook

9.0
90%
2 Ratings
N/A
0 Ratings

LinkedIn

9.0
90%
2 Ratings
N/A
0 Ratings

Instagram

9.0
90%
2 Ratings
8.0
80%
6 Ratings

Pinterest

9.0
90%
1 Rating
9.1
91%
10 Ratings

Reporting/analytics

9.0

SocialPilot

90%
9.8

Tailwind

98%
Tailwind ranks higher in 3/3 features

Campaign success analytics

9.0
90%
2 Ratings
10.0
100%
7 Ratings

Real-time tracking

9.0
90%
1 Rating
9.8
98%
7 Ratings

Competitor analysis

N/A
0 Ratings
9.7
97%
6 Ratings

Account management

9.5

SocialPilot

95%
7.7

Tailwind

77%
SocialPilot ranks higher in 1/2 features

Role-based user permissions & privileges

9.0
90%
2 Ratings
10.0
100%
6 Ratings

Mobile access

10.0
100%
2 Ratings
5.4
54%
7 Ratings

Listening/monitoring

SocialPilot

Feature Set Not Supported
N/A
9.2

Tailwind

92%
Tailwind ranks higher in 4/4 features

Boolean keyword searches

N/A
0 Ratings
9.5
95%
2 Ratings

Filtering out noise/spam

N/A
0 Ratings
8.9
89%
3 Ratings

Sentiment analysis

N/A
0 Ratings
8.9
89%
4 Ratings

Broad channel coverage

N/A
0 Ratings
9.4
94%
4 Ratings

Attribute Ratings

  • Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

9.0

SocialPilot

90%
2 Ratings
9.9

Tailwind

99%
10 Ratings

Usability

9.0

SocialPilot

90%
1 Rating
10.0

Tailwind

100%
1 Rating

Support Rating

9.0

SocialPilot

90%
1 Rating
10.0

Tailwind

100%
1 Rating

Likelihood to Recommend

SocialPilot

It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.
Daniel Cooper | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Pros

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

SocialPilot

  • [I feel] Instagram analytics are lacking
  • The free plan is not complete
Daniel Cooper | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30.00

Starting Price

$30 per month - Manage 25 Social Media Accounts

SocialPilot Editions & Modules

Edition
Professional Plan$30.001
Small Team Plan$50.002
Agency Plan$100.003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$1,499 per month

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Usability

SocialPilot

SocialPilot 9.0
Based on 1 answer
It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.
Daniel Cooper | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Support Rating

SocialPilot

SocialPilot 9.0
Based on 1 answer
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
Daniel Cooper | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

SocialPilot

Josh Walker | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Screenshots

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