What users are saying about
5 Ratings
23 Ratings
5 Ratings
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Score 8.2 out of 100
23 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

SocialPilot

It is very well suited in agencies or organizations where a number of people will be creating content but a few will be editing and scheduling. Especially if you work with external organizations and manage their social media channels. I would recommend it for non-profits as well, or organizations that utilize a team of volunteers for content creation.
Josh Walker | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

SocialPilot
10.0
Tailwind
9.2
Content planning and scheduling
SocialPilot
10.0
Tailwind
9.3
Workflow management
SocialPilot
10.0
Tailwind
9.4
Audience targeting
SocialPilot
Tailwind
9.5
Content optimization
SocialPilot
Tailwind
8.8

Engagement

SocialPilot
8.0
Tailwind
9.5
Bulk actions
SocialPilot
8.0
Tailwind
9.2
Automated routing and prioritization
SocialPilot
Tailwind
9.9
Customer interaction histories
SocialPilot
Tailwind
9.3

Marketing

SocialPilot
7.5
Tailwind
9.8
Content marketing
SocialPilot
10.0
Tailwind
9.9
Paid media management
SocialPilot
5.0
Tailwind
9.9
Lead generation
SocialPilot
Tailwind
9.6
Campaigns and promotions
SocialPilot
Tailwind
9.9

Channel coverage/integration

SocialPilot
10.0
Tailwind
8.5
Twitter
SocialPilot
10.0
Tailwind
Facebook
SocialPilot
10.0
Tailwind
LinkedIn
SocialPilot
10.0
Tailwind
Instagram
SocialPilot
10.0
Tailwind
7.5
Pinterest
SocialPilot
Tailwind
9.6

Reporting/analytics

SocialPilot
10.0
Tailwind
9.7
Campaign success analytics
SocialPilot
10.0
Tailwind
10.0
Real-time tracking
SocialPilot
Tailwind
9.6
Competitor analysis
SocialPilot
Tailwind
9.5

Account management

SocialPilot
10.0
Tailwind
8.9
Role-based user permissions & privileges
SocialPilot
10.0
Tailwind
10.0
Mobile access
SocialPilot
10.0
Tailwind
7.9

Listening/monitoring

SocialPilot
Tailwind
9.0
Boolean keyword searches
SocialPilot
Tailwind
9.5
Filtering out noise/spam
SocialPilot
Tailwind
8.6
Sentiment analysis
SocialPilot
Tailwind
8.7
Broad channel coverage
SocialPilot
Tailwind
9.2

Pros

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

SocialPilot

  • The interface is kind of outdated, but easy to get around
Josh Walker | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Usability

SocialPilot

No score
No answers yet
No answers on this topic

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Support Rating

SocialPilot

No score
No answers yet
No answers on this topic

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

SocialPilot

Josh Walker | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Screenshots

Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30.00*

* per month - Manage 25 Social Media Accounts

SocialPilot Editions & Modules

Edition
Professional Plan$30.001
Small Team Plan$50.002
Agency Plan$100.003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

SocialPilot
10.0
Tailwind
9.1

Usability

SocialPilot
Tailwind
10.0

Support Rating

SocialPilot
Tailwind
10.0

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