What users are saying about
106 Ratings
3 Ratings
106 Ratings
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Score 8 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.8 out of 100

Likelihood to Recommend

SpyFu

Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.
Jonathan Kagan | TrustRadius Reviewer

SurferSEO

SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
Joseph Kahn | TrustRadius Reviewer

Feature Rating Comparison

SEO

SpyFu
6.8
SurferSEO
10.0
Keyword analysis
SpyFu
8.1
SurferSEO
10.0
Backlink management
SpyFu
6.0
SurferSEO
SERP ranking tracking
SpyFu
7.3
SurferSEO
10.0
Page grader
SpyFu
6.2
SurferSEO
10.0
Competitive analysis
SpyFu
8.7
SurferSEO
10.0
Site audit / diagnostics
SpyFu
6.2
SurferSEO
10.0
Site recommendations
SpyFu
5.8
SurferSEO
Task management
SpyFu
6.0
SurferSEO

SEO Channels

SpyFu
6.9
SurferSEO
Local SEO
SpyFu
7.4
SurferSEO
Social SEO
SpyFu
6.5
SurferSEO
Mobile SEO
SpyFu
6.2
SurferSEO
Global SEO
SpyFu
7.4
SurferSEO

SEO Platform & Account Management

SpyFu
6.2
SurferSEO
Multi-domain support
SpyFu
6.5
SurferSEO
Integration with web analytics tools
SpyFu
5.9
SurferSEO

Pros

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

SurferSEO

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Joseph Kahn | TrustRadius Reviewer

Likelihood to Renew

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Support Rating

SpyFu

SpyFu 7.7
Based on 26 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Alternatives Considered

SpyFu

I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.
Josh Heintschel | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Return on Investment

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

SurferSEO

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Joseph Kahn | TrustRadius Reviewer

Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurferSEO Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison