What users are saying about
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130 Ratings
7 Ratings

SpyFu

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130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Feature Set Ratings

  • SurferSEO ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.2

SpyFu

72%
8.3

SurferSEO

83%
SurferSEO ranks higher in 6/8 features

Keyword analysis

7.4
74%
51 Ratings
6.9
69%
2 Ratings

Backlink management

6.2
62%
39 Ratings
7.0
70%
1 Rating

SERP ranking tracking

8.0
80%
43 Ratings
6.9
69%
2 Ratings

Page grader

7.5
75%
29 Ratings
10.0
100%
2 Ratings

Competitive analysis

8.9
89%
50 Ratings
10.0
100%
2 Ratings

Site audit / diagnostics

7.0
70%
32 Ratings
9.4
94%
2 Ratings

Site recommendations

6.8
68%
30 Ratings
9.0
90%
1 Rating

Task management

6.2
62%
20 Ratings
7.0
70%
1 Rating

SEO Channels

7.7

SpyFu

77%
8.5

SurferSEO

85%
SurferSEO ranks higher in 4/4 features

Local SEO

7.6
76%
32 Ratings
8.0
80%
1 Rating

Social SEO

7.9
79%
27 Ratings
8.0
80%
1 Rating

Mobile SEO

7.8
78%
29 Ratings
8.0
80%
1 Rating

Global SEO

7.4
74%
34 Ratings
10.0
100%
1 Rating

SEO Platform & Account Management

8.4

SpyFu

84%
8.5

SurferSEO

85%
SpyFu ranks higher in 1/2 features

Multi-domain support

8.5
85%
27 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

8.2
82%
18 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • SurferSEO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.4

SpyFu

84%
61 Ratings
10.0

SurferSEO

100%
2 Ratings

Likelihood to Renew

10.0

SpyFu

100%
10 Ratings

SurferSEO

N/A
0 Ratings

Support Rating

7.6

SpyFu

76%
26 Ratings

SurferSEO

N/A
0 Ratings

Likelihood to Recommend

SpyFu

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review

Surfer

SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
Read full review

Pros

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review

Surfer

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review

Surfer

  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
Read full review

Pricing Details

SpyFu

Starting Price

$39 per month

Editions & Modules

SpyFu editions and modules pricing
EditionModules
Basic$391
Professional$792
Team$2993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SurferSEO

Starting Price

Editions & Modules

SurferSEO editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    SpyFu

    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review

    Surfer

    No answers on this topic

    Support Rating

    SpyFu

    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Read full review

    Surfer

    No answers on this topic

    Alternatives Considered

    SpyFu

    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Read full review

    Surfer

    Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
    Read full review

    Return on Investment

    SpyFu

    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Read full review

    Surfer

    • It has increased my Google rankings and allowed me to rank for many more keywords.
    • Provides a full content strategy to become an expert in any niche.
    • Provides a content audit for existing content as well as action points to rank higher.
    Read full review

    Add comparison