Likelihood to Recommend If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review Surfer is well suited for:
Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword. To identify NLP terms and the frequency of terms to be added to the page To find internal linking opportunities To plan pillar pages/topic clusters Surfer is not a tool for
Technical SEO Crawl Audits Serp / Keyword Tracking Project Management Read full review Pros Keeping a tab on competitors organic and inorganic activities Helps identify where the competitor is getting the backlinks from. Identify competitors top content and the keywords that's bringing them traffic Get proper information of their current and past ADS run on Google. Read full review Analysis for on-page ranking factors Competition analytics NLP Analysis for webpage content Content SEO scoring Content editor with details about what to rank for Plugin that helps with search data on Google Read full review Cons As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture. When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to. Read full review AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model Backlinks: Surfer does have a backlink crawler, but it's quite limited Read full review Likelihood to Renew Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review Support Rating SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review Alternatives Considered I was surprised to find I preferred
Semrush when it comes to keyword research. SpyFu is great (and less expensive than
Semrush ), but I felt the data
Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in
Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Read full review Return on Investment Helping us track our ranking. It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear. You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place! Read full review Surfer has been a key tool in the past to help us rank many clients We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer The results from using surfer on an article were easily seen within 3 months on average. Read full review ScreenShots