What users are saying about

SpyFu vs The Search Monitor

SpyFu
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129 Ratings
The Search Monitor
2 Ratings

SpyFu

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129 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Based on 129 reviews and ratings

The Search Monitor

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Based on 2 reviews and ratings

Feature Set Ratings

  • The Search Monitor ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.2

SpyFu

72%
9.0

The Search Monitor

90%
The Search Monitor ranks higher in 8/8 features
The Search Monitor ranks higher in 8/8 features

Keyword analysis

7.8
78%
51 Ratings
9.0
90%
2 Ratings

Backlink management

6.6
66%
39 Ratings
10.0
100%
2 Ratings

SERP ranking tracking

7.9
79%
43 Ratings
9.0
90%
2 Ratings

Page grader

7.3
73%
29 Ratings
9.0
90%
2 Ratings

Competitive analysis

8.7
87%
50 Ratings
9.0
90%
2 Ratings

Site audit / diagnostics

7.0
70%
33 Ratings
9.0
90%
2 Ratings

Site recommendations

6.6
66%
31 Ratings
8.0
80%
2 Ratings

Task management

5.9
59%
21 Ratings
9.0
90%
2 Ratings

SEO Channels

7.8

SpyFu

78%
8.8

The Search Monitor

88%
The Search Monitor ranks higher in 4/4 features
The Search Monitor ranks higher in 4/4 features

Local SEO

7.3
73%
33 Ratings
9.0
90%
1 Rating

Social SEO

7.8
78%
28 Ratings
8.0
80%
1 Rating

Mobile SEO

7.9
79%
30 Ratings
9.0
90%
1 Rating

Global SEO

7.9
79%
34 Ratings
9.0
90%
1 Rating

SEO Platform & Account Management

8.1

SpyFu

81%
9.0

The Search Monitor

90%
The Search Monitor ranks higher in 2/2 features
The Search Monitor ranks higher in 2/2 features

Multi-domain support

8.0
80%
27 Ratings
9.0
90%
1 Rating

Integration with web analytics tools

8.1
81%
19 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • SpyFu is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.3

SpyFu

83%
61 Ratings
8.0

The Search Monitor

80%
2 Ratings

Likelihood to Renew

10.0

SpyFu

100%
10 Ratings

The Search Monitor

N/A
0 Ratings

Support Rating

7.6

SpyFu

76%
26 Ratings

The Search Monitor

N/A
0 Ratings

Likelihood to Recommend

SpyFu

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

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Abhisheik Dahiya | TrustRadius Reviewer
Abhisheik Dahiya
View all 61 answers on this topic

The Search Monitor

It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Pros

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

The Search Monitor

  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

The Search Monitor

  • Different types of alerts
  • iPad better integration

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Pricing Details

SpyFu

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$39 per month

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details
—

The Search Monitor

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

The Search Monitor Editions & Modules

—
Additional Pricing Details
—

Likelihood to Renew

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

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Chris Romero | TrustRadius Reviewer
Chris Romero
View all 10 answers on this topic

The Search Monitor

No score
No answers yet
No answers on this topic

Support Rating

SpyFu

SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

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George Louvis | TrustRadius Reviewer
George Louvis
View all 26 answers on this topic

The Search Monitor

No score
No answers yet
No answers on this topic

Alternatives Considered

SpyFu

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

The Search Monitor

Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Return on Investment

SpyFu

  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

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Anonymous | TrustRadius Reviewer
Verified User
View all 61 answers on this topic

The Search Monitor

  • Easier to target locally
  • Violations have been easy to submit taking less time away from the team
  • Was able to increase SEO

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

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