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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    WordTracker

    Score7.5 out of 10
    N/AN/AN/A
    Pricing
    SpyFuWordTracker
    Editions & Modules
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    SpyFuWordTracker
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SpyFuWordTracker
    Considered Both Products
    SpyFu
    No answer on this topic
    WordTracker
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    29 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    22 Answers
    No answers on this topic
    Features
    SpyFuWordTracker
    SEO
    Comparison of SEO features of SpyFu and WordTracker
    Feature
    SpyFu
    6.6
    52 Ratings
    15% below category average
    WordTracker
    8.0
    3 Ratings
    4% above category average
    Keyword analysis7.052 Ratings8.03 Ratings
    Backlink management6.040 Ratings4.01 Ratings
    SERP ranking tracking6.044 Ratings9.01 Ratings
    Page grader7.829 Ratings9.01 Ratings
    Competitive analysis7.051 Ratings8.01 Ratings
    Site audit / diagnostics7.232 Ratings9.01 Ratings
    Site recommendations6.031 Ratings8.01 Ratings
    Task management6.120 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of SpyFu and WordTracker
    Feature
    SpyFu
    5.8
    39 Ratings
    27% below category average
    WordTracker
    7.8
    2 Ratings
    3% above category average
    Local SEO5.033 Ratings1.02 Ratings
    Social SEO5.028 Ratings10.01 Ratings
    Mobile SEO8.029 Ratings10.01 Ratings
    Global SEO5.035 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SpyFu and WordTracker
    Feature
    SpyFu
    7.2
    28 Ratings
    16% below category average
    WordTracker
    8.5
    1 Ratings
    1% above category average
    Multi-domain support6.028 Ratings8.01 Ratings
    Integration with web analytics tools8.518 Ratings9.01 Ratings
    Best Alternatives
    SpyFuWordTracker
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SpyFuWordTracker
    Likelihood to Recommend
    7.0
    (62 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    7.9
    (3 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.6
    (13 ratings)
    -
    (0 ratings)
    User Testimonials
    SpyFuWordTracker
    Likelihood to Recommend
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    WordTracker
    To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
    Incentivized
    Read full review
    Pros
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    WordTracker
    • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
    • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
    • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
    • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
    • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
    Incentivized
    Read full review
    Cons
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    WordTracker
    • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
    • Pricing could be more affordable
    • Better explore keywords that indicate a customer is ready to purchase
    Incentivized
    Read full review
    Likelihood to Renew
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    WordTracker
    • Good bang for the buck.
    • Makes the work flow easier by being able to extract data faster.
    • Quick for my team to learn how to use.
    • Lots of data. Really really lots of data.
    • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
    Read full review
    Usability
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    WordTracker
    No answers on this topic
    Support Rating
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
    Read full review
    WordTracker
    No answers on this topic
    Alternatives Considered
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    WordTracker
    I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
    Incentivized
    Read full review
    Return on Investment
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    WordTracker
    • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
    • Helped maximize the keywords used on client websites and improve the quality of leads coming through
    Read full review
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