TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about Tealium Customer Data Hub

Please fill out the form below to get in touch.

Tealium

Connect with Tealium

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with Tealium so that Tealium and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft SQL Server

    Score8.7 out of 10
    N/AMicrosoft SQL Server is a relational database.

    $1,418

    Per License

    Tealium Customer Data Hub

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Microsoft SQL ServerTealium Customer Data Hub
    Editions & Modules
    Subscription
    $1,418.00
    Per License
    Enterprise
    $13,748.00
    Per License
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft SQL ServerTealium Customer Data Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft SQL ServerTealium Customer Data Hub
    Considered Both Products
    Microsoft
    No answer on this topic
    Tealium
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    99%
    Would buy again
    82 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    45 Answers
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    98%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    39 Answers
    93%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    45 Answers
    87%
    Implementation went as expected
    60 Answers
    Features
    Microsoft SQL ServerTealium Customer Data Hub
    Tag Management
    Comparison of Tag Management features of Microsoft SQL Server and Tealium Customer Data Hub
    Feature
    Microsoft SQL Server
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    0% below category average
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    Best Alternatives
    Microsoft SQL ServerTealium Customer Data Hub
    Small Businesses
    Amazon RDS
    Score8 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    SingleStore
    Score8.2 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    SAP IQ
    Score5.3 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft SQL ServerTealium Customer Data Hub
    Likelihood to Recommend
    7.9
    (107 ratings)
    8.6
    (131 ratings)
    Likelihood to Renew
    9.0
    (8 ratings)
    9.2
    (20 ratings)
    Usability
    7.6
    (17 ratings)
    9.0
    (12 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    9.0
    (4 ratings)
    Support Rating
    7.9
    (26 ratings)
    8.4
    (84 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.0
    (6 ratings)
    10.0
    (2 ratings)
    Configurability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    9.0
    (5 ratings)
    -
    (0 ratings)
    Data Sources
    10.0
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Microsoft SQL ServerTealium Customer Data Hub
    Likelihood to Recommend
    Microsoft
    Microsoft SQL is ubiquitous, while MySQL runs under the hood all over the place. Microsoft SQL is the platform taught in colleges and certification courses and is the one most likely to be used by businesses because it is backed by Microsoft. Its interface is friendly (well, as pleasant as SQL can be) and has been used by so many for so long that resources are freely available if you encounter any issues.
    Incentivized
    Read full review
    Tealium
    Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Easy to configure and use with Visual Studio and Dot Net
    • Easy integration with MSBI to perform data analysis
    • Data Security
    • Easy to understand and use
    • Very easy to export database and tables in the form of SQL query or a script
    Incentivized
    Read full review
    Tealium
    • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
    • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Microsoft SQL Server Enterprise edition has a high cost but is the only edition which supports SQL Always On Availability Groups. It would be nice to include this feature in the Standard version.
    • Licensing of Microsoft SQL Server is a quite complex matter, it would be good to simplify licensing in the future. For example, per core vs per user CAL licensing, as well as complex licensing scenarios in the Cloud and on Edge locations.
    • It would be good to include native tools for converting Oracle, DB2, Postgresql and MySQL/MariaDB databases (schema and data) for import into Microsoft SQL Server.
    Incentivized
    Read full review
    Tealium
    • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
    • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
    • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    We understand that the Microsoft SQL Server will continue to advance, offering the same robust and reliable platform while adding new features that enable us, as a software center, to create a superior product. That provides excellent performance while reducing the hardware requirements and the total cost of ownership of our solution.
    Incentivized
    Read full review
    Tealium
    I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
    Incentivized
    Read full review
    Usability
    Microsoft
    SQL Server mostly 'just works' or generates error messages to help you sort out the trouble. You can usually count on the product to get the job done and keep an eye on your potential mistakes. Interaction with other Microsoft products makes operating as a Windows user pretty straight forward. Digging through the multitude of dialogs and wizards can be a pain, but the answer is usually there somewhere.
    Incentivized
    Read full review
    Tealium
    Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    Its does not have outages.
    Incentivized
    Read full review
    Tealium
    It's been flawless as far as I am concerned.
    Incentivized
    Read full review
    Performance
    Microsoft
    SSAS data cubes may some time slow down your Excel reports.
    Incentivized
    Read full review
    Tealium
    Sometimes publishing can take longer than expected
    Incentivized
    Read full review
    Support Rating
    Microsoft
    We managed to handle most of our problems by looking into Microsoft's official documentation that has everything explained and almost every function has an example that illustrates in detail how a particular functionality works. Just like PowerShell has the ability to show you an example of how some cmdlet works, that is the case also here, and in my opinion, it is a very good practice and I like it.
    Incentivized
    Read full review
    Tealium
    The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
    Incentivized
    Read full review
    In-Person Training
    Microsoft
    It was good
    Incentivized
    Read full review
    Tealium
    No answers on this topic
    Online Training
    Microsoft
    very hands on and detailed training
    Incentivized
    Read full review
    Tealium
    Did what we needed to onboard us onto the platform
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    Other than SQL taking quite a bit of time to actually install there are no problems with installation. Even on hardware that has good performance SQL can still take close to an hour to install a typical server with management and reporting services.
    Incentivized
    Read full review
    Tealium
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    [Microsoft] SQL Server has a much better community and professional support and is overall just a more reliable system with Microsoft behind it. I've used MySQL in the past and SQL Server has just become more comfortable for me and is my go to RDBMS.
    Incentivized
    Read full review
    Tealium
    Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Microsoft
    No answers on this topic
    Tealium
    Like anything it could be cheaper but we still feel we get value from it.
    Incentivized
    Read full review
    Scalability
    Microsoft
    SQL server does handle growing demands of a mid sized company.
    Incentivized
    Read full review
    Tealium
    Never had an issue, scales as we use it.
    Incentivized
    Read full review
    Professional Services
    Microsoft
    No answers on this topic
    Tealium
    Very easy to work with and relatively cost effective
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Increased accuracy - We went from multiple users having different versions of an Excel spreadsheet to a single source of truth for our reporting.
    • Increased Efficiency - We can now generate reports at any time from a single source rather than multiple users spending their time collating data and generating reports.
    • Improved Security - Enterprise level security on a dedicated server rather than financial files on multiple laptop hard drives.
    Incentivized
    Read full review
    Tealium
    • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
    • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
    Incentivized
    Read full review
    ScreenShots

    Tealium Customer Data Hub Screenshots

    Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard