What users are saying about
24 Ratings
3 Ratings
24 Ratings
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Score 7.7 out of 100
3 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

StackAdapt

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Anonymous | TrustRadius Reviewer

TripleLift

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
Kimberly Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

StackAdapt
8.0
TripleLift
Data Transfer
StackAdapt
8.1
TripleLift
DSP integration
StackAdapt
8.0
TripleLift

Ad Campaigns

StackAdapt
8.1
TripleLift
Ad campaign creation
StackAdapt
8.2
TripleLift
Ad deployment
StackAdapt
8.1
TripleLift
Display advertising
StackAdapt
8.5
TripleLift
Ad display and retargeting segmentation
StackAdapt
9.0
TripleLift
Sequence targeting
StackAdapt
6.8
TripleLift

Ad Reporting & Analytics

StackAdapt
7.5
TripleLift
Ad dashboards
StackAdapt
8.2
TripleLift
Ad performance reports
StackAdapt
8.2
TripleLift
Ad conversion tracking
StackAdapt
8.2
TripleLift
Ad attribution reporting
StackAdapt
6.9
TripleLift
Cross-channel ad management
StackAdapt
6.2
TripleLift
Ad forecasting and optimization
StackAdapt
7.5
TripleLift

Pros

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

TripleLift

  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
Kimberly Smith | TrustRadius Reviewer

Cons

StackAdapt

  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
Mark Whitlock | TrustRadius Reviewer

TripleLift

  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
Kimberly Smith | TrustRadius Reviewer

Likelihood to Renew

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

TripleLift

No score
No answers yet
No answers on this topic

Usability

StackAdapt

StackAdapt 8.0
Based on 2 answers
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Anonymous | TrustRadius Reviewer

TripleLift

No score
No answers yet
No answers on this topic

Support Rating

StackAdapt

StackAdapt 9.5
Based on 2 answers
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Anonymous | TrustRadius Reviewer

TripleLift

No score
No answers yet
No answers on this topic

Alternatives Considered

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

TripleLift

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

TripleLift

  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
Kimberly Smith | TrustRadius Reviewer

Pricing Details

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TripleLift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

StackAdapt
8.3
TripleLift
8.0

Likelihood to Renew

StackAdapt
10.0
TripleLift

Usability

StackAdapt
8.0
TripleLift

Support Rating

StackAdapt
9.5
TripleLift

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